Matt Michel: Service Plumbing Pros

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Jane Withers' character, “Josephine the Plumber,” in Comet commercials was popular in the 1960s and 1970s. However, women remain underrepresented in plumbing, which faces a shortage of service plumbers. Recruiting more women could help address this shortage.

No one claims that running a small business is simple. However, there are ways to make it easier, starting with how you begin each day.

Most plumbing companies tend to look alike, making it difficult for them to stand out. The challenge for owners is to identify a unique difference from competitors and promote it effectively.

Consumers choose plumbing companies based on a hierarchy of relationships, from unfamiliarity to direct personal experience, with community involvement and networking enhancing credibility and visibility at higher levels.

Your vehicles are a projection of your brand into the market.

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.

Some customers prefer using credit cards, but accepting them means paying merchant service fees. Contractors may offer cash discounts or add an upcharge, so consider how to handle merchant services.

Plumbers are typically independent and work alone from a service truck, but there are significant benefits to joining groups. These can include learning from peers and expanding your customer base. Consider joining these six groups as a plumber.

In every market, some companies offer low-priced products, while others offer high-priced premium products. If you want to justify a higher price, here are four things you must do.