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Home » Topics » Columnists » Matt Michel: Service Plumbing Pros

Matt Michel: Service Plumbing Pros
Matt Michel: Service Plumbing Pros RSS Feed RSS

Build brand recall

Matt Michel: 17 great leave behinds

Build brand recall with customers.
Matt michel
Matt Michel
May 5, 2022
One Comment

Leave behinds are low-cost items that you give to customers to promote your brand following service calls or that you give away during home shows and other events. Oftentimes, plumbers stumble with leave behinds because they select things they might like instead of what the customer values. Here are 17 great leave behinds that will build brand recall with consumers.


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Take care of the simple things

Matt Michel: 16 simple steps to superior service

Take care of the simple things and the rest will follow.
Matt michel
Matt Michel
April 6, 2022
No Comments

Legendary football coach Vince Lombardi used to start off his training camps by holding up a football and stating, “Gentlemen, this is a football.” 


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12 tips to improve your recruiting
SERVICE PLUMBING PROS

Matt Michel: 12 tips to improve your recruiting

Be proactive, not reactive when it comes to hiring employees.
Matt michel
Matt Michel
March 7, 2022
No Comments

The most universal characteristic of a plumbing company in 2022 is a dearth of job candidates. Do not complain about it. Do something. Here are 12 things you can try.


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8 wants service plumbers
SERVICE PLUMBING PROS

Matt Michel: The 8 wants of service plumbers

Addressing consumer wants leads to repeat customers.
Matt michel
Matt Michel
February 4, 2022
No Comments

We often get consumer needs and wants confused. When water’s flowing where it should not, when the shower is cold, when the toilet does not flush, the need is obvious. Solving needs brings relief, but it does not bring loyalty. Addressing consumer wants is what leads a consumer to proclaim, “So and so is my plumber.”


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Service plumbers do not make assumptions
Service Plumbing Pros

Matt Michel: 7 things your service plumbers should know

Don’t make assumptions.
Matt michel
Matt Michel
January 5, 2022
No Comments

As business leaders, we often make assumptions about what our field service personnel know. In addition, they make their own assumptions about us. The result is they know less than we think, and think they know more than they do. Here are seven things your service plumbers should know about their profession.


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Prepare your business for the year ahead

Matt Michel: 10 dismal and 1 positive prediction for 2022

Prepare your business for the year ahead.
Matt michel
Matt Michel
December 7, 2021
No Comments

On New Year’s Eve, 2020, many plumbers toasted the end to the unpredictable year. Everyone looked forward to a return to normality in 2021. Uh, yeah. So, what about 2022? Here are 11 predictions for the next year.


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Recruiting plumbers

Matt Michel: This is why we plumb!

Get serious about recruiting.
Matt michel
Matt Michel
November 4, 2021
No Comments

The biggest problem most plumbers face is finding personnel. A plumber’s ability to grow is limited to his ability to put people in the field.


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Plumbers make a tangible difference.

Matt Michel: This is why we plumb!

Plumbers make a tangible difference.
Matt michel
Matt Michel
October 5, 2021
No Comments

It’s no secret. Plumbers get little respect… until things go wrong — then the plumber is the homeowner’s best friend. 


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Matt Michel

Matt Michel: 18 ways to recruit plumbers

Your ability to grow and profit depends on your ability to find and recruit new employees
Matt michel
Matt Michel
September 7, 2021
No Comments
The biggest challenge most plumbing contractors face is finding field service personnel. Recruiting is job — one for the company owner.
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Matt Michel

Matt Michel: Turn profits, not wrenches

4 things successful plumbing company owners must know.
Matt michel
Matt Michel
August 3, 2021
No Comments
The skillset that spells success as a business owner is fundamentally different than the skillset for success working in the field as a plumber. Here are four things business owners must know to turn a profit that were not necessary to turn a wrench.
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