Contrary to popular belief, the customer is not always right. However, right or wrong, the customer is always the customer.

One of the greatest financial assets of a plumbing company is its fleet of service vehicles. Most plumbers treat these as a necessary expense, seeking to minimize their outlays. This is a mistake.  Trucks are mobile billboards that can drive brand awareness, brand safety and calls.  The following is a list of 12 mistakes plumbing contractors frequently make in their truck ID programs.

It sounds simple, but few marketing efforts begin with a clearly defined objective. What, specifically, do you want to accomplish?

Plumbers, like most technical people, value their technical skills above all else. Consumers, who have little ability to discern good plumbing from poor or average work, tend to judge plumbers based on their soft skills. Ignoring the soft skills is like ignoring half of a repair. Here is a 10-point soft skills checklist for your team.

The basics of plumbing may be timeless, but the products are changing as technology evolves and demographics shift. For the modern plumber who embraces opportunity, these products offer new and enhanced revenue streams. Here are seven you should offer.

The annual event takes place Oct. 10-12 in Las Vegas.

Some skills can be taught, but the desire must already be in place.

The most profitable plumbing contractors keep an open mind.

Make sure you’re charging enough to make a profit.

Maximize your word-of-mouth referrals.