Matt Michel: 9 ways to help your plumbing company stand out Tips to differentiate yourself in the marketplace. Matt Michel May 3, 2021 For consumers, one plumbing company looks pretty much like any other. Read More
Matt Michel: 6 plans every plumber should make Elements of a strategy to increase success. Matt Michel April 5, 2021 Far too many plumbing contractors’ business strategy is to simply wing it. Read More
Matt Michel: Plumbing in the age of uncertainty Six ways plumbers can respond. Matt Michel March 3, 2021
Matt Michel: Don’t become a target 8 steps to protect yourself. Matt Michel January 28, 2021 Large plumbing companies with strong brands make more money than small companies. Read More
Matt Michel: 29 things to post on social media Social media ideas to help your plumbing business. Matt Michel December 29, 2020 Sometimes plumbing contractors struggle with social media. What do you post? Read More
Matt Michel: Your marketing sucks; here’s what do to about it 9 ways to improve your small business marketing. Matt Michel December 2, 2020 Most plumbing company marketing sucks. But then, most small business marketing sucks. Read More
Matt Michel: 6 service vehicle mistakes The most common mistakes made by plumbing contractors. Matt Michel October 27, 2020 The biggest capital expense for most plumbing companies is the fleet of service vehicles. Read More
Matt Michel: Why you? 9 steps to creating a winning USP Differentiate yourself with a unique selling proposition. Matt Michel September 29, 2020 One of the most challenging marketing tasks for a plumbing company owner is identifying a point of uniqueness. Read More
Matt Michel: Stop plumbing now Get out of the truck and build a business. Matt Michel August 28, 2020 Plumbing is what you do. It’s what you are good at. You are proud of that LMP designation, and should be. Now, it’s time to stop plumbing. Read More
Matt Michel: 7 simple steps to improve your plumbing business The importance of basic blocking and tackling. Matt Michel July 27, 2020 The coronavirus has captured most of the discussion in the trade press since the lockdowns began. It should have — it’s been the overriding event. Read More