Matt Michel: Why you? 9 steps to creating a winning USP Differentiate yourself with a unique selling proposition. Matt Michel September 29, 2020 One of the most challenging marketing tasks for a plumbing company owner is identifying a point of uniqueness. Read More
Matt Michel: Stop plumbing now Get out of the truck and build a business. Matt Michel August 28, 2020 Plumbing is what you do. It’s what you are good at. You are proud of that LMP designation, and should be. Now, it’s time to stop plumbing. Read More
Matt Michel: 7 simple steps to improve your plumbing business The importance of basic blocking and tackling. Matt Michel July 27, 2020 The coronavirus has captured most of the discussion in the trade press since the lockdowns began. It should have — it’s been the overriding event. Read More
Matt Michel: 7 reasons for optimism in 2020 Don’t be a pessimist; look for the silver lining. Matt Michel June 29, 2020 There are a lot of reasons for pessimism in 2020. The country is divided. Read More
Matt Michel: 14 rules of etiquette for video calls Simple and obvious steps for successful video calls. Matt Michel May 19, 2020 Video calls are not new. The Service Nation Alliance has been conducting weekly contractor Advisory Board meetings this way for a decade. Read More
Matt Michel: 8 simple ways to fight the fear We cannot and must not give in to fear. Matt Michel May 11, 2020 The greatest challenge of the coronavirus is not the virus itself. Read More
Matt Michel: 18 ways to prevent being a victim of internal fraud Ensure your company does not become a statistic. Matt Michel April 13, 2020 The Association of Certified Fraud Examiners (ACFE) reported that 5% of all business revenue is lost to fraud, which is a huge number. Read More
Matt Michel: Create a plumbing service agreement in six steps Give your team the tools necessary to present and fulfill a service agreement. Matt Michel March 11, 2020 Few contractors are successful with plumbing service agreements, but they should be.Read More
Matt Michel: 7 reasons why you should grow Growing is like winning; winning is fun. Matt Michel February 12, 2020 It is no surprise that most plumbing companies are small. What is surprising is the number of plumbing company owners who are content to stay small. IRead More
Matt Michel: 6 reasons plumbers struggle Starting a plumbing company is easy; succeeding is not. Matt Michel January 13, 2020 As long as you have a license, starting a plumbing company is easy. Succeeding, on the other hand, is not. Read More