Matt Michel: Service Plumbing Pros

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If you rely on search engine marketing for calls, you are putting your company at risk because you are relying on the unreliable. Here are eight steps to wean your company off big tech dependency.

Most plumbers are missing a golden opportunity for add-ons with point-of-use or whole-house water purification systems and/or water softeners. Consumer awareness of the benefit of water purification has been raised by the pandemic and well-publicized municipal failures. Many, if not most consumers are highly sensitive to contamination today, whether air- or water-borne.

The most expensive part of plumbing service is getting the phone to ring and the truck to the job. Once there, every additional dollar past breakeven helps cover the monthly overhead nut. Once this is covered, it falls straight to the bottom line. So, how can you maximize revenue? Here are nine ways to boost your average tickets.

You would never send your plumbers into the field without training and tools, right? What about the necessary sales training? Here is a simple 8-step approach that you can weave into your weekly service meetings to boost your team’s effectiveness in promoting add-ons.

One of the most challenging tasks managers face is terminating an employee. It is never easy, but sometimes necessary. What is all too easy is putting it off when it does become necessary.

Leave behinds are low-cost items that you give to customers to promote your brand following service calls or that you give away during home shows and other events. Oftentimes, plumbers stumble with leave behinds because they select things they might like instead of what the customer values. Here are 17 great leave behinds that will build brand recall with consumers.

Legendary football coach Vince Lombardi used to start off his training camps by holding up a football and stating, “Gentlemen, this is a football.” 

The most universal characteristic of a plumbing company in 2022 is a dearth of job candidates. Do not complain about it. Do something. Here are 12 things you can try.

We often get consumer needs and wants confused. When water’s flowing where it should not, when the shower is cold, when the toilet does not flush, the need is obvious. Solving needs brings relief, but it does not bring loyalty. Addressing consumer wants is what leads a consumer to proclaim, “So and so is my plumber.”