One of the greatest financial assets of a plumbing company is its fleet of service vehicles. Most plumbers treat these as a necessary expense, seeking to minimize their outlays. This is a mistake. Trucks are mobile billboards that can drive brand awareness, brand safety and calls. The following is a list of 12 mistakes plumbing contractors frequently make in their truck ID programs.
Understand the opportunity
Before considering the mistakes plumbers make, consider the opportunity. Retailers spend thousands of dollars on pole signs and billboards, which are only effective if a prospect drives by. One street over, and the signage is missed. Yet, plumbers’ trucks travel on all streets. They are literally all over town.