One often-overlooked factor in technology adoption is how the human brain responds to change. We’re naturally wired to seek familiarity and avoid uncertainty, especially in high-pressure environments like the trades. When new systems are introduced without context or preparation, the brain reads that change as a threat, triggering resistance or disengagement. That reaction isn’t stubbornness; it’s human nature.
The conversation has clearly moved beyond connectivity for connectivity’s sake, and into something more actionable; and, with new expectations for energy-efficient and low-carbon systems, more necessary.
The next era of the trades won’t be dominated solely by the most prominent brands or the loudest marketers. It will be shaped by operators who understand efficiency, protect their margins, and invest in genuine relationships.
A common plea during the recent bitter cold spell: no heat, frozen pipes, frozen underground water service line and sewer lines, too! But, there’s always at least one issue homeowners never expected - running out of hot water when they haven’t had that problem previously.