• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • PRODUCTS
  • FEATURED PRODUCTS
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • EBOOKS
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing & Mechanical ContractorKenny Chapman: The Blue Collar Coach

The Blue Collar Coach | Kenny Chapman

The power of recognition in retaining top talent

How showing your employees that you appreciate them is the key to success.

By Kenny Chapman
Two construction workers discuss renovation plans in a partially finished kitchen, with the female holding a power drill and the male reviewing notes. The room contains new cabinets and scattered materials.

Teams that regularly experience recognition report higher collaboration, stronger loyalty and even better customer satisfaction scores. Image courtesy of Phynart Studio / E+ / Getty Images

June 20, 2025

Even in 2025’s unpredictable economy, one thing is certain: businesses that double down on valuing their people are pulling ahead. In the skilled trades—plumbing, electrical, HVAC—the companies that hang on to their top talent aren’t just paying more; they’re building workplaces where team members feel seen, supported, and appreciated. And, that feeling of value? It all starts with one powerful habit: recognition.

From the shadows to the spotlight

Not long ago, recognition in the trades was a rarity. For decades, the mindset was simple: "You get paid to do your job—that’s your thanks." Technicians who consistently showed up, solved tough problems, or went above and beyond often did so without a single nod of acknowledgment. The focus was strictly on productivity and output, with little regard for morale, motivation or retention. Unfortunately, this old-school mentality didn’t just leave good people feeling burned out—it led to high turnover, a lack of loyalty and a talent pipeline that struggled to refill itself.

Today, forward-thinking businesses are flipping the script. Recognition has moved from being an afterthought to a frontline strategy. Owners and managers are realizing that a simple shout-out or a handwritten thank-you can do more to secure long-term commitment than a marginal pay bump. This cultural shift isn’t about being soft—it’s about being smart. When recognition becomes part of a company’s rhythm, it sends a clear message: "We see you. We value you." And that message? It’s fueling retention, boosting performance, and helping the best companies stand out in a competitive hiring landscape.

Why recognition works

Read more Kenny Chapman:
The Blue Collar Coach ⮞

The human brain is naturally wired to seek appreciation. Neuroscience confirms that recognition activates the same reward centers as receiving money or other tangible rewards. According to a 2025 Gallup Workplace study, team members who feel adequately recognized are 67% more likely to report high levels of engagement and 64% more likely to remain with their employer for at least another year. In an era when it can cost upwards of $8,000 to recruit and onboard a single new technician, recognition isn’t just a feel-good practice—it’s a measurable business investment.

When recognition becomes part of a company’s rhythm, it sends a clear message: "We see you. We value you." And that message? It’s fueling retention, boosting performance, and helping the best companies stand out in a competitive hiring landscape.

Simple, impactful recognition tactics

Recognition doesn’t need to be elaborate or expensive—it just needs to be sincere, timely, and consistent. Trade business owners can build a stronger culture with simple habits. Here are some suggestions:

  • Start every crew meeting with a shout-out: Celebrate problem-solving, outstanding customer service, or peer support.
  • Implement a peer-to-peer nomination system: Let techs recognize each other weekly, which strengthens team bonds organically.
  • Leverage customer feedback: Share and celebrate positive reviews that mention individual team members by name.
  • Mark every milestone: From anniversaries to successful first solo jobs and certifications, recognize the steps that mark professional growth.

The science of feeling valued

When someone is praised, dopamine—the "feel good" chemical—is released in the brain. This not only boosts mood, but encourages repeat behavior, creating a powerful feedback loop of excellence. Teams that regularly experience recognition report higher collaboration, stronger loyalty and even better customer satisfaction scores.

In 2025, with industry turnover in the skilled trades hovering around 47%, creating a culture of appreciation isn’t optional—it’s a strategic necessity. Trade technicians and apprentices increasingly share their workplace experiences online through platforms like Glassdoor and Indeed. A company known for uplifting and celebrating its team will naturally attract top-tier talent.

Bottom line: recognition isn’t fluff—it’s a business strategy

At a time when labor shortages are impacting project timelines and customer satisfaction, a culture of recognition can be your secret weapon. The strongest leaders in the trades understand that loyalty isn’t built by policies or paychecks alone—it’s built through consistent, heartfelt human connection. When you create a culture where people feel genuinely seen, you spark more than just better performance—you ignite pride, purpose, and staying power. Recognition fuels a workplace where people want to show up, not just clock in. And in today’s market, that kind of culture isn’t just nice to have—it’s your competitive edge.

KEYWORDS: business strategy customer retention productivity skilled trades

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Chapman

Kenny Chapman, "The Blue Collar Coach," is an award-winning industry coach and trainer, as well as founder of The Blue Collar Success Group, a business-development organization for in-home service contractors. He is the author of In-Home Sales Acceleration and The Six Dimensions of C.H.A.N.G.E. and specializes in helping business operators become true business owners. Visit Kenny's website for free sales and leadership resources, or call 877-968-2244 to see how Kenny and the BCSG team can help you improve your company and better your life.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Green Plumbing and Mechanical
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
close

1 COMPLIMENTARY ARTICLE(S) LEFT

Unlock the future of plumbing trends with Plumbing & Mechanical.

REGISTER TODAY

Already a Registered User? Sign in now.

Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

NIBCO Press Solutions

NIBCO Press Solutions

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

Integrate a heat pump with a boiler mounted on a brick wall.

How to integrate a heat pump with a boiler for dual temperature hydronic heating and cooling

Plumber using the DEWALT 20V MAX* Plastic Tubing Cutter to cut a white tube.

Making tough jobs easier: Most-used tools by plumbers in 2025

RCR Spring2025 Geothermal JHJ manifold-2

Geothermal and radiant: An energy-efficient powerhouse

Nominations for Plumbing & Mechanical's NextGen ALL-Stars are now open. Submit your nomination TODAY!

PM Aalberts August 14 Free Webinar: Precision Under Pressure: Optimizing System Performance Through Balancing and Air Removal

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

August 14, 2025

Precision Under Pressure: Optimizing System Performance Through Balancing and Air Removal

We’ll cover how proper air separation and hydronic balancing help maximize operational efficiency, reduce maintenance and minimize downtime.

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

2025 Bath & Kitchen Pro eBook

Related Articles

  • PM March 2024 Kenny Chapman column feature image of mature male and young female building workers smile together

    How to develop the next generation of leaders in the trades

    See More
  • Network of colorful pins connected with a line. High angle view. 3D render.

    The importance of processes in the home services trades

    See More
  • Low angle close-up of two hands passing a relay baton, with focus on the hand holding the baton, against a clear blue sky.

    Nurturing the next generation of leaders in the home services trades

    See More

Related Products

See More Products
  • what hydronics taught holohan.jpg

    What Hydronics Taught Holohan: A Memoir of Life in the Heating Industry

  • The ACCA Job Safety (1).jpg

    The ACCA On-The-Job Safety Handbook (Pack of 5)

  • lost art steam heating.jpg

    The Lost Art of Steam Heating Revisited

See More Products
×

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!