Natalie Forster: Editorial Opinion - Articles - Page 6

Nicole Krawcke: The art of the upsell

It’s all in the language and presentation.

November 10, 2021

It’s hard to believe November is just around the corner. Not because the year has seemingly flown by or anything, but because Southeastern Michigan was still experiencing 80° F muggy days in mid-October. It’s been crazy!

Nicole Krawcke: Don't fall behind

Ensure you and your employees stay up-to-date on the latest technologies.

Nicole Krawcke

October 11, 2021

Technology never ceases to amaze me. I still marvel how I can voice control all the lights in my home through my nifty Google Home devices, change the thermostat temperature with a tap of a button on my phone — and the latest, shut off my water at the main (also from my phone) thanks to my FloLogic leak detection system.

Nicole Krawcke: Home service industry rebounds after the pandemic

New report from Jobber shows consumer spending on home services — including plumbing and HVAC — has exceeded pre-pandemic levels

Nicole Krawcke

September 10, 2021

There’s no doubt the COVID-19 pandemic affected businesses of all types and sizes. However, as the economy continues to recover in 2021, different categories are rebounding at different rates.

Nicole Krawcke: Overcoming the negative stereotype

Plumbing manufacturer launches new docuseries promoting the plumbing industry as a financially rewarding career.

Nicole Krawcke

August 9, 2021

The skilled trades are certainly no stranger to the difficulties amidst a labor shortage. The most experienced trade pros are nearing retirement, and when you combine that with the lack of high school graduates entering the trades, the skills gap continues to grow.

Nicole Krawcke: Maintaining a healthy work-life balance

Writing down processes helps business owners with time management.

Nicole Krawcke

July 9, 2021

This month marks my seven-year anniversary with BNP Media, and seven years writing about the trades. When I first started, I knew next to nothing about HVAC and plumbing, not to mention I didn’t have any contacts or friends within the industry.

Nicole Krawcke: PHCC contractor survey reports positive signs one year after COVID-19

PHVAC contractors identify increased business costs as their top concern over the next six months.

Nicole Krawcke

June 4, 2021

Summer is just around the corner, and things are beginning to look up in the U.S. More than 45% of American adults are now fully vaccinated against COVID-19, according to the Centers for Disease Control and Prevention.

Nicole Krawcke: Reviews make or break contracting businesses

Once considered nice to have, online reviews are now essential for small businesses.

Nicole Krawcke

April 8, 2021

In today’s world, online reviews matter. I recently decided to switch dentists and find one closer to our new home.

Nicole Krawcke: Changing the narrative on plumbing

Industry pros need to combat the stereotype to overcome the labor shortage.

Nicole Krawcke

March 9, 2021

I am lucky enough to talk to contractors, both large and small, all across the U.S. Inevitably, when I ask them about their greatest challenge or greatest future challenge, the answer is always the same: The skilled trades labor shortage.

Nicole Krawcke: Mandating COVID-19 vaccinations

Small business owners are within their rights to require vaccinations for employees, but should they?

Nicole Krawcke

January 29, 2021

The end of the pandemic is finally in sight as healthcare workers across the country have been receiving their first and second dose COVID-19 vaccinations.