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Home » Topics » Columns » Natalie Forster: Editorial Opinion

Natalie Forster: Editorial Opinion
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Young woman filling a glass of water in the sink. Close-up.
Editorial Opinion | Natalie Forster

Water safety and conservation drive trends in every sector

Increased water monitoring and growing population drive PVF codes and standards to more efficient future.
Natalie Forster
Natalie Forster
March 13, 2025

In February, three key PHVAC trade shows occurred: the AHR Expo in Orlando with over 51,000 attendees, the WWETT Show in Indianapolis focused on wastewater innovations, and the Kitchen & Bath Industry Show (KBIS) in Las Vegas, held with the International Builders’ Show (IBS).



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Hand holding two white puzzle pieces with a brown background.
Editorial Opinion | Natalie Forster

Bridging the gap between wholesalers and contractors

Supply House Times Chief Editor takes on Plumbing & Mechanical; aims to share information between two audiences.
Natalie Forster
Natalie Forster
February 6, 2025

After five years with Supply House Times, Natalie Forster gained valuable insights into the supply chain and developed relationships with PHCP-PVF wholesalers. Now, as the new Editorial Director for both Supply House Times and Plumbing & Mechanical, she'll engage daily with all supply chain participants, including wholesalers, contractors, and engineers.



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Applewood Plumbing Heating & Electric work truck as a backdrop for a marketing video.
Editor's Note | Nicole Krawcke

Why plumbing contractors must embrace video in 2025

Google is prioritizing video content for ranking results.
Nicole Krawcke head shot 2024
Nicole Krawcke
January 15, 2025

Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.


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Robotic hand and human touch global virtual Icon representing the exchange of artificial intelligence brains with humans.
Editorial Opinion | Nicole Krawcke

How AI can help forge human connections

Find ways for artificial intelligence to augment operations and reallocate resources to more important tasks.
Nicole Krawcke head shot 2024
Nicole Krawcke
December 13, 2024

Embrace AI to future-proof your team and enhance human connections in the workplace. AI is transforming industries by augmenting productivity and redefining job roles.


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Supervisor talking to a group of men and women employees.
Editorial Opinion | Nicole Krawcke

The power of reverse mentoring

Boost innovation and team collaboration.
Nicole Krawcke head shot 2024
Nicole Krawcke
November 15, 2024

Reverse mentoring is transforming the plumbing contracting industry by pairing seasoned professionals with younger employees. This innovative approach fosters cross-generational learning, enhances adaptability, and drives growth for the business's future.


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The Reins team poses for a photo in front of their booth at Nexstar Network’s Super Meeting.
Editorial Opinion | Nicole Krawcke

Want to retain employees? Give them a reason to stay

New company provides unique incentives for employee retention in the skilled trades.
Nicole Krawcke head shot 2024
Nicole Krawcke
October 23, 2024

Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.




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A geothermal installation at a home
Editorial Opinion | Nicole Krawcke

Inflation Reduction Act marks second anniversary

IRA legislation is influencing clean energy decisions.
Nicole Krawcke head shot 2024
Nicole Krawcke
September 17, 2024

Last month marked the second anniversary of the Inflation Reduction Act (IRA), the most significant U.S. federal action on climate change. With over $369 billion allocated to energy and climate programs, the IRA has driven unprecedented growth in renewable energy, boosting solar, wind, and battery storage, while cutting greenhouse gas emissions and lowering energy costs.


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Hand holding sad face wooden block with one-star rating below.
Editorial Opinion | Nicole Krawcke

Ensure clear, effective communication with customers and your team.

Communication breakdowns
Nicole Krawcke head shot 2024
Nicole Krawcke
August 15, 2024

I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.


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Artificial Intelligence concept
Editorial Opinion | Nicole Krawcke

AI solves pain points for contracting businesses

Artificial Intelligence is meant to augment your business, not replace employees.
Nicole Krawcke head shot 2024
Nicole Krawcke
July 12, 2024

Embracing new technology can be challenging, but it can boost sales and productivity. Artificial Intelligence (AI) can revolutionize how plumbing contractors operate by enhancing employee capabilities.


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Next Gen ALL-STARS logo

PM seeking nominees for Next Gen All Stars Top 20 Under 40 contest

Recognition: the key to retaining the younger workforce.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 3, 2024

Who can be nominated? Any professional working in any aspect of the plumbing industry, including plumbers and pipefitters, contracting business owners, professional engineers and plumbing designers, wholesalers, manufacturers and manufacturers reps.


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