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Home » Topics » Columns » Natalie Forster: Editorial Opinion

Natalie Forster: Editorial Opinion
Natalie Forster: Editorial Opinion RSS Feed RSS

Artificial Intelligence concept
Editorial Opinion | Nicole Krawcke

AI solves pain points for contracting businesses

Artificial Intelligence is meant to augment your business, not replace employees.
Nicole Krawcke head shot 2024
Nicole Krawcke
July 12, 2024

Embracing new technology can be challenging, but it can boost sales and productivity. Artificial Intelligence (AI) can revolutionize how plumbing contractors operate by enhancing employee capabilities.


Read More
Next Gen ALL-STARS logo

PM seeking nominees for Next Gen All Stars Top 20 Under 40 contest

Recognition: the key to retaining the younger workforce.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 3, 2024

Who can be nominated? Any professional working in any aspect of the plumbing industry, including plumbers and pipefitters, contracting business owners, professional engineers and plumbing designers, wholesalers, manufacturers and manufacturers reps.


Read More
Female Trainee Plumber Working On Central Heating Boiler
Editorial Opinion | Nicole Krawcke

Gen Z ditching college for trade school

Could the next generation bridge the labor gap?
Nicole Krawcke head shot 2024
Nicole Krawcke
May 13, 2024

There is a growing trend in the skilled trades, with more people turning away from the traditional four-year college path.


Read More
image of Dominic Sims, CEO of the International Code Council
Editorial Opinion | Nicole Krawcke

ICC celebrates 30th Anniversary in 2024

The code and standards organization will sponsor the next season of “American Plumber Stories.”
Nicole Krawcke head shot 2024
Nicole Krawcke
April 8, 2024

Dive into 30 years of plumbing safety with the ICC! The code gurus celebrate their anniversary and sponsor "American Plumber Stories" to inspire future generations.


Read More
Black female Plumber fixing a leak in the kitchen sink of a house
Editorial Opinion | Nicole Krawcke

Celebrating Women in the Plumbing Industry

Attract more women into the trades by highlighting success stories.
Nicole Krawcke head shot 2024
Nicole Krawcke
March 13, 2024

As a writer covering HVAC and plumbing, I was often the only woman in the room. But that's changing, and more women are finding success in these industries. As Judaline Cassidy said, "Jobs don't have genders."


Read More
PM Feb 2024 Editors Note column image of chalk drawing on a blackboard of a human brain lifting weights.
Editorial Opinion | Nicole Krawcke

Breaking the silence on mental health awareness in the construction industries

For the first time, MCAA shares suicide-prevention video with general public.
Nicole Krawcke head shot 2024
Nicole Krawcke
February 9, 2024

The construction industry is often associated with strength, resilience and tough work. However, there has been an alarming rise in mental health challenges. MCAA is taking that to heart with the first-ever public release of its suicide prevention video.


Read More
Editorial Opinion Column opening image of cardboard cutout of house on top of chalkboard scribbles and drawings.
Editorial Opinion | Nicole Krawcke

The benefits of strategic buying decisions

Position your company to profit in the long run.
Nicole Krawcke head shot 2024
Nicole Krawcke
January 10, 2024

When a plumbing contracting company wants to grow, it can expand its geographic area by opening a new location, adding a new trade, or buying out another business.



Read More
PM 1223 Nicole Krawcke Column opening image of a gift jar full of coins.
Editorial Opinion | Nicole Krawcke

Contractors should prioritize giving back to their communities

‘Tis the season.
Nicole Krawcke head shot 2024
Nicole Krawcke
December 11, 2023

Generosity is the new marketing. In this era of social media, charitable companies can earn an enhanced brand reputation as being a “good” company and will make people want to do business with them.


Read More
PM 1123 Editorial Opinion Nicole Krawcke Help Wanted Sign
Editorial Opinion | Nicole Krawcke

Get creative to attract and retain top talent

Strategies for plumbing and HVAC contractors should consider to make themselves standout.
Nicole Krawcke head shot 2024
Nicole Krawcke
November 15, 2023

Plumbing and HVAC contractors need to market themselves to potential employees just like they market to their customers.


Read More
PM 1023 CLMN Editorial Opinion feature image
Editorial Opinion | Nicole Krawcke

A subscription-based model for the trades?

Ensure you’re providing your customers with financing options.
Nicole Krawcke head shot 2024
Nicole Krawcke
October 16, 2023

Plumbing and HVAC contractors can help alleviate financial worries by offering multiple financing options.


Read More
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    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
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      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
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