Natalie Forster: Editorial Opinion

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Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.

Embrace AI to future-proof your team and enhance human connections in the workplace. AI is transforming industries by augmenting productivity and redefining job roles.

Reverse mentoring is transforming the plumbing contracting industry by pairing seasoned professionals with younger employees. This innovative approach fosters cross-generational learning, enhances adaptability, and drives growth for the business's future.

Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.

Last month marked the second anniversary of the Inflation Reduction Act (IRA), the most significant U.S. federal action on climate change. With over $369 billion allocated to energy and climate programs, the IRA has driven unprecedented growth in renewable energy, boosting solar, wind, and battery storage, while cutting greenhouse gas emissions and lowering energy costs.

I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.

Embracing new technology can be challenging, but it can boost sales and productivity. Artificial Intelligence (AI) can revolutionize how plumbing contractors operate by enhancing employee capabilities.

Who can be nominated? Any professional working in any aspect of the plumbing industry, including plumbers and pipefitters, contracting business owners, professional engineers and plumbing designers, wholesalers, manufacturers and manufacturers reps.

There is a growing trend in the skilled trades, with more people turning away from the traditional four-year college path.

Dive into 30 years of plumbing safety with the ICC! The code gurus celebrate their anniversary and sponsor "American Plumber Stories" to inspire future generations.