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Home » Topics » Columnists » Nicole Krawcke: Editorial Opinion

Nicole Krawcke: Editorial Opinion
Nicole Krawcke: Editorial Opinion RSS Feed RSS

Nexstar Network’s Networking Retreat

Nicole Krawcke: Doing good is good branding

Lessons learned from Nexstar Network’s first-ever Networking Retreat.
Nicole krawcke
Nicole Krawcke
May 11, 2022
No Comments

Businesses don’t succeed in a vacuum — and that is true in all industries, including plumbing, HVAC and electrical contracting businesses. Thankfully, contracting business owners are not on their own and don’t have to learn to “reinvent the wheel.” There are a number of industry associations and best practice organizations available to help.


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Levi Torres, president, High 5 Plumbing

Nicole Krawcke: The video call revolution

Plumbing contractor finds success during coronavirus pandemic by offering video service.
Nicole krawcke
Nicole Krawcke
April 12, 2022
No Comments

When the COVID-19 pandemic struck, the world drastically changed as businesses shut down and employees moved to work-from-home settings. Once used mostly by the tech industry, video chat software companies such as Zoom, Go To Meeting and Microsoft Teams saw huge increases in demand as people began using these services for work, school and even to stay in touch with family members. Even doctor’s visits became virtual.


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Nicole Krawcke
EDITORIAL OPINION

Nicole Krawke: A spotlight on climate concerns

Solar goes mainstream in Super Bowl commercial.
Nicole krawcke
Nicole Krawcke
March 10, 2022
No Comments

This may come as a shock (or not), but I’m not a huge sports fan. I root for my Alma Mater Michigan State (Go Green!), and that’s about it. Whereas my husband started planning his Super Bowl menu weeks in advance. Clearly, opposites attract!


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Hilti Nuron reveal demo
Editor's Note

Nicole Krawcke: The age of innovation

These aren’t your father’s cordless tools.
Nicole krawcke
Nicole Krawcke
February 10, 2022
9 Comments

Last October, I was one of about 30 media professionals and social media influencers who got to take a top secret trip to Switzerland and Liechtenstein. No joke – I had to sign a nondisclosure agreement ensuring I wouldn’t say, write or post any content until after the embargo lifted last month.


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Bullish MrRooter

Nicole Krawcke: Diversifying the trades

Broadening your recruiting efforts to minority groups can help alleviate labor shortage pains.
Nicole krawcke
Nicole Krawcke
January 10, 2022
No Comments

When I first began covering the HVAC industry almost eight years ago now, I was one of few women — if there were any others — in the room. Since that time, I have started seeing more and more women at the various industry events I attend, and I am overjoyed. 


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Supply chain issues

Nicole Krawcke: Cheers to a new year!

Challenges lie ahead in 2022, but so do opportunities.
Nicole krawcke
Nicole Krawcke
December 10, 2021
No Comments

December has always been my favorite month of the year. And it’s not just because it’s my birthday month! It’s also not because of the holidays — though I do enjoy spending time celebrating with family and friends. 


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The art of the upsell

Nicole Krawcke: The art of the upsell

It’s all in the language and presentation.
Nicole krawcke
Nicole Krawcke
November 10, 2021
No Comments

It’s hard to believe November is just around the corner. Not because the year has seemingly flown by or anything, but because Southeastern Michigan was still experiencing 80° F muggy days in mid-October. It’s been crazy!


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Latest technology

Nicole Krawcke: Don't fall behind

Ensure you and your employees stay up-to-date on the latest technologies.
Nicole krawcke
Nicole Krawcke
October 11, 2021
No Comments

Technology never ceases to amaze me. I still marvel how I can voice control all the lights in my home through my nifty Google Home devices, change the thermostat temperature with a tap of a button on my phone — and the latest, shut off my water at the main (also from my phone) thanks to my FloLogic leak detection system.


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Nicole Krawcke

Nicole Krawcke: Home service industry rebounds after the pandemic

New report from Jobber shows consumer spending on home services — including plumbing and HVAC — has exceeded pre-pandemic levels
Nicole krawcke
Nicole Krawcke
September 10, 2021
No Comments
There’s no doubt the COVID-19 pandemic affected businesses of all types and sizes. However, as the economy continues to recover in 2021, different categories are rebounding at different rates.
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docuseries promoting the plumbing industry

Nicole Krawcke: Overcoming the negative stereotype

Plumbing manufacturer launches new docuseries promoting the plumbing industry as a financially rewarding career.
Nicole krawcke
Nicole Krawcke
August 9, 2021
No Comments
The skilled trades are certainly no stranger to the difficulties amidst a labor shortage. The most experienced trade pros are nearing retirement, and when you combine that with the lack of high school graduates entering the trades, the skills gap continues to grow.
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