Natalie Forster: Editorial Opinion

RSS

PHVAC business owners know running a service company is not easy. 

I’m normally a voracious reader — of anything fiction. Actually, I’m a huge science fiction and fantasy nerd. 

Normally, making it through July is nothing to celebrate, but given the year we’ve had so far, I’m celebrating the little wins when I can. 

Well, it finally happened. Michigan weather heated up, and my AC sputtered and died a sad death. 

Any time you turn on the TV nowadays, consumers are overwhelmed with advertisements on how different brands are ad-dressing and handling the COVID-19 pandemic. 

We are living in unprecedented times with a global pandemic that may have widespread repercussions on the world economy. 

As I sit here writing this column on March 12, 10 more cases of COVID-19 were just confirmed in my home state of Michigan, bringing the state total to 12. 

It’s an exciting time for the plumbing and heating industries. 

Technology is amazing. I can pay all of my bills via apps on my smartphone, order food and even get great customer service without ever having to speak aloud to another human being. 

I’ve always liked the month of January because it brings a fresh start to a new year. This time of year is filled with hope and optimism for a better year than the previous one.