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Home » Topics » Columns » Natalie Forster: Editorial Opinion

Natalie Forster: Editorial Opinion
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Nicole Krawcke

Nicole Krawcke: Customer service can make or break your company

Ensure your entire team knows the meaning of good customer service.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 30, 2020

Well, it finally happened. Michigan weather heated up, and my AC sputtered and died a sad death. 


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Nicole Krawcke

Nicole Krawcke: Contractors shouldn't stop marketing during COVID-19

Rethink marketing and SEO strategies rather than cutting budgets.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 3, 2020

Any time you turn on the TV nowadays, consumers are overwhelmed with advertisements on how different brands are ad-dressing and handling the COVID-19 pandemic. 


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Nicole Krawcke

Nicole Krawcke: Contractors navigate COVID-19

Clear Seas Research shows how businesses are managing the pandemic.
Nicole Krawcke head shot 2024
Nicole Krawcke
May 13, 2020

We are living in unprecedented times with a global pandemic that may have widespread repercussions on the world economy. 


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Nicole Krawcke

Nicole Krawcke: Coronavirus and impacts to the plumbing industry

Contractors should be prepared for any outcome.
Nicole Krawcke head shot 2024
Nicole Krawcke
April 14, 2020

As I sit here writing this column on March 12, 10 more cases of COVID-19 were just confirmed in my home state of Michigan, bringing the state total to 12. 


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Nicole Krawcke

Nicole Krawcke: Technology and trade shows

Innovative new products were on display during IBS/KBIS and AHR Expo.
Nicole Krawcke head shot 2024
Nicole Krawcke
March 13, 2020

It’s an exciting time for the plumbing and heating industries. 


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Nicole Krawcke

Nicole Krawcke: Text me, maybe?

Contractors should embrace text, online chat technologies to enhance service and create new customers.
Nicole Krawcke head shot 2024
Nicole Krawcke
February 13, 2020

Technology is amazing. I can pay all of my bills via apps on my smartphone, order food and even get great customer service without ever having to speak aloud to another human being. 


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Nicole Krawcke

Nicole Krawcke: Managing productivity in the digital age

Smartphones can easily distract employees at work.
Nicole Krawcke head shot 2024
Nicole Krawcke
January 14, 2020

I’ve always liked the month of January because it brings a fresh start to a new year. This time of year is filled with hope and optimism for a better year than the previous one. 


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Nicole Krawcke

Nicole Krawcke: Be exceptional at customer service

It can make or break your business, so make it a priority with your employees.
Nicole Krawcke head shot 2024
Nicole Krawcke
December 16, 2019
As I sit here writing this column, the holiday season is in full swing. Where I come from, that means not only celebrating the holidays, but also six family birthdays — including my own.
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Nicole Krawcke

Nicole Krawcke: Plumbing has entered the smart home market

It’s up to service professionals to educate consumers on these smart products — and increase their bottom lines.
Nicole Krawcke head shot 2024
Nicole Krawcke
November 13, 2019

Though smart home technologies have been around for quite some time, it is only over the past five years or so that the market has really taken off.


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Nicole Krawcke

Nicole Krawcke: Managing millennials

Don't write off an entire generation.
Nicole Krawcke head shot 2024
Nicole Krawcke
October 14, 2019

I’ve traveled quite a bit during my five-plus years with BNP Media — first covering the HVAC industry, and now plumbing.


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    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
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