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Home » Topics » Columns » Natalie Forster: Editorial Opinion

Natalie Forster: Editorial Opinion
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Nicole Krawcke

Nicole Krawcke: Be exceptional at customer service

It can make or break your business, so make it a priority with your employees.
Nicole Krawcke head shot 2024
Nicole Krawcke
December 16, 2019
As I sit here writing this column, the holiday season is in full swing. Where I come from, that means not only celebrating the holidays, but also six family birthdays — including my own.
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Nicole Krawcke

Nicole Krawcke: Plumbing has entered the smart home market

It’s up to service professionals to educate consumers on these smart products — and increase their bottom lines.
Nicole Krawcke head shot 2024
Nicole Krawcke
November 13, 2019

Though smart home technologies have been around for quite some time, it is only over the past five years or so that the market has really taken off.


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Nicole Krawcke

Nicole Krawcke: Managing millennials

Don't write off an entire generation.
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Nicole Krawcke
October 14, 2019

I’ve traveled quite a bit during my five-plus years with BNP Media — first covering the HVAC industry, and now plumbing.


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Nicole Krawcke

Nicole Krawcke: Time to think outside the box

Take successful strategies from outside the industry and apply them to the trades.
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Nicole Krawcke
September 11, 2019

Market disruption. It’s a hip, sexy new term that I hear everywhere nowadays. In fact, the last three industry conferences I attended all had sessions on how to become a “disrupter” or how Amazon has successfully disrupted numerous markets.


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Nicole Krawcke

Nicole Krawcke: Solving the trades labor shortage: Think like a start-up

Service contractors need to get creative in their recruitment and retaining methods.
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Nicole Krawcke
August 15, 2019

The days when a business owner could place a “help wanted” ad in the local newspaper and secure a bunch of applicants are long gone.


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Nicole Krawcke

Nicole Krawcke: Not everyone can be a plumber

The importance of licensing and regulation.
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Nicole Krawcke
July 15, 2019

The plumbing industry made national headlines last month when Texas lawmakers failed to extend the life of the Texas State Board of Plumbing Examiners, which was due to shut down by Sept. 1, 2020.


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Nicole Krawcke

Nicole Krawcke: There’s no second chance at a first impression

Be sure everyone is consistently sending the right message.
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Nicole Krawcke
June 14, 2019

A few weeks ago on one of the rare days I wasn’t traveling for work, I was driving into the office and came to a stop at a red light behind a plumbing company’s vehicle.


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Nicole Krawcke

Nicole Krawcke: We need to talk about the trades

Sharing personal experiences helps attract new talent.
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Nicole Krawcke
May 14, 2019

Just over 10 years ago, when I graduated from college with my shiny new journalism degree in hand, never in a million years did I think I would be writing about the skilled trades — first HVAC, now plumbing.


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Nicole Krawcke

Nicole Krawcke: Knowledge is power

Ensure your employees are informed in the latest products and technologies.
Nicole Krawcke head shot 2024
Nicole Krawcke
April 15, 2019

The other day, my husband and I ventured over to our local hardware store to purchase a Big Green Egg grill and smoker. You see, it was a deal between the two of us: Last year, I got my bucket list Italian vacation and this year, he gets his smoker.


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Nicole Krawcke

Nicole Krawcke: Never stop learning

Who says old dogs can't learn new tricks?
Nicole Krawcke head shot 2024
Nicole Krawcke
March 15, 2019

Four years ago, I attended my first AHR Expo in Chicago. And no matter how many times my colleagues warned me to bring my walking shoes, I was blown away by the sheer size of the event. I put in my daily 10,000 steps — and then some — walking back and forth between the halls learning about ductless mini-splits, cooling towers, boilers, water heaters and more.


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