Natalie Forster: Editorial Opinion

RSS

When the COVID-19 pandemic struck, the world drastically changed as businesses shut down and employees moved to work-from-home settings. Once used mostly by the tech industry, video chat software companies such as Zoom, Go To Meeting and Microsoft Teams saw huge increases in demand as people began using these services for work, school and even to stay in touch with family members. Even doctor’s visits became virtual.

This may come as a shock (or not), but I’m not a huge sports fan. I root for my Alma Mater Michigan State (Go Green!), and that’s about it. Whereas my husband started planning his Super Bowl menu weeks in advance. Clearly, opposites attract!

Last October, I was one of about 30 media professionals and social media influencers who got to take a top secret trip to Switzerland and Liechtenstein. No joke – I had to sign a nondisclosure agreement ensuring I wouldn’t say, write or post any content until after the embargo lifted last month.

When I first began covering the HVAC industry almost eight years ago now, I was one of few women — if there were any others — in the room. Since that time, I have started seeing more and more women at the various industry events I attend, and I am overjoyed. 

December has always been my favorite month of the year. And it’s not just because it’s my birthday month! It’s also not because of the holidays — though I do enjoy spending time celebrating with family and friends. 

It’s hard to believe November is just around the corner. Not because the year has seemingly flown by or anything, but because Southeastern Michigan was still experiencing 80° F muggy days in mid-October. It’s been crazy!

Technology never ceases to amaze me. I still marvel how I can voice control all the lights in my home through my nifty Google Home devices, change the thermostat temperature with a tap of a button on my phone — and the latest, shut off my water at the main (also from my phone) thanks to my FloLogic leak detection system.

This month marks my seven-year anniversary with BNP Media, and seven years writing about the trades. When I first started, I knew next to nothing about HVAC and plumbing, not to mention I didn’t have any contacts or friends within the industry.