Natalie Forster: Editorial Opinion

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As a writer covering HVAC and plumbing, I was often the only woman in the room. But that's changing, and more women are finding success in these industries. As Judaline Cassidy said, "Jobs don't have genders."

The construction industry is often associated with strength, resilience and tough work. However, there has been an alarming rise in mental health challenges. MCAA is taking that to heart with the first-ever public release of its suicide prevention video.

When a plumbing contracting company wants to grow, it can expand its geographic area by opening a new location, adding a new trade, or buying out another business.

Generosity is the new marketing. In this era of social media, charitable companies can earn an enhanced brand reputation as being a “good” company and will make people want to do business with them.

Plumbing and HVAC contractors need to market themselves to potential employees just like they market to their customers.

Plumbing and HVAC contractors can help alleviate financial worries by offering multiple financing options.

Fall is conference and tradeshow season in the plumbing and HVAC world.

According to the Bureau of Transportation Statistics, the number of teenagers who have driver’s licenses have declined. You wouldn’t think this matters to the home service contracting industry, but it does.

In my years in the workforce, I’ve had jobs with amazing bosses and managers. On the flip side, I’ve also had terrible managers who made me question whether or not I wanted to stay in that organization.

A few weeks back I was having a conversation with a plumbing and HVAC contracting business owner. During the beginning of our discussion, he abruptly told me, “I just use ChatGPT to do your job.”