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I’m lucky enough to work with a lot of good-hearted contractors. What I know is contractors in general, despite the skewed view of the media to the contrary, want to do the right thing for their customers and their community.

BNP Media’s Plumbing & Mechanical Group, which includes the industry-leading business-to-business brands Plumbing & Mechanical, Supply House Times and PM Engineer, recently announced industry icon Dave Yates has joined the group’s all-star roster of columnists.

It sounds simple, but few marketing efforts begin with a clearly defined objective. What, specifically, do you want to accomplish?

Just over 10 years ago, when I graduated from college with my shiny new journalism degree in hand, never in a million years did I think I would be writing about the skilled trades — first HVAC, now plumbing.

What does getting employees to “released” mean?

The other day, my husband and I ventured over to our local hardware store to purchase a Big Green Egg grill and smoker. You see, it was a deal between the two of us: Last year, I got my bucket list Italian vacation and this year, he gets his smoker.

Plumbers, like most technical people, value their technical skills above all else. Consumers, who have little ability to discern good plumbing from poor or average work, tend to judge plumbers based on their soft skills. Ignoring the soft skills is like ignoring half of a repair. Here is a 10-point soft skills checklist for your team.