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Home » Topics » Columns

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Create effective customer newsletters

A syndicated newsletter with some customization will save you time.
Adams Hudson
March 17, 2014

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.


Read More
Dan Holohan October 2014 Author Image

High pressure goes to low pressure. Always.

Inflation.
Dan Holohan
March 17, 2014

I stopped at the gas station the other day because one of my car’s tires looked a bit low. They charge us for air here on the Isle of Long. When I was a young man, it was free.


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Technicians are your brand

Effective communication is the backbone of great customer service.
Kenny Chapman headshot with a white round border frame, 200x200
Kenny Chapman
March 17, 2014

Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.


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2014: Off to a running start

Construction, manufacturing jobs on the rise.
Morris Beschloss
March 17, 2014

Two simultaneous revelations right after the first of the year have magnified our predictions of industrial manufacturing and construction expansion, as the first quarter of 2014 gets off and running.


Read More
Julius Ballanco

Designing a walk-in shower

Door, curtain or naked.
Julius Ballanco white background 200x200 headshot
Julius Ballanco P.E., CPD
March 17, 2014

A little more than 25 years ago, I promised my wife an addition to our house. When we bought this house, we loved it. However, the master bedroom was nothing spectacular.


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The secrets and science of recruiting and hiring

Testing 1, 2, 3.
7 Power Blog
Al Levi
March 17, 2014

Before my brothers and I became enlightened about staffing (meaning we got our teeth kicked in so many times we eventually woke up), we used to rely on the tried-and-true method of hiring people using the “Mirror Test.”


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The boiler gas train

Understanding this critical safety system can save your customers costly repairs.
Ray Wohlfarth
February 20, 2014

One of the most misunderstood portions of the commercial heating system is the gas train. The gas train is a series of components that safely feed natural or propane gas into the burner.


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‘Clean water is not a luxury’

World Plumbing Day is March 11.
Kelly Faloon
February 20, 2014

The World Health Organization reports that 2.6 billion people do not have access to adequate sanitation. The United Nations says more than 1 billion people are living with a shortage of fresh water.


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The priceless power of publicity

And how to get it for free.
Adams Hudson
February 20, 2014

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.


Read More

The value of raving fans

Make good customer service great.
Kenny Chapman headshot with a white round border frame, 200x200
Kenny Chapman
February 20, 2014

One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.


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