Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.
I stopped at the gas station the other day because one of my car’s tires looked a bit low. They charge us for air here on the Isle of Long. When I was a young man, it was free.
Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.
Two simultaneous revelations right after the first of the year have magnified our predictions of industrial manufacturing and construction expansion, as the first quarter of 2014 gets off and running.
A little more than 25 years ago, I promised my wife an addition to our house. When we bought this house, we loved it. However, the master bedroom was nothing spectacular.
Before my brothers and I became enlightened about staffing (meaning we got our teeth kicked in so many times we eventually woke up), we used to rely on the tried-and-true method of hiring people using the “Mirror Test.”
One of the most misunderstood portions of the commercial heating system is the gas train. The gas train is a series of components that safely feed natural or propane gas into the burner.
The World Health Organization reports that 2.6 billion people do not have access to adequate sanitation. The United Nations says more than 1 billion people are living with a shortage of fresh water.
Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.
One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.