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Home » Topics » Columns

Columns
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Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
Adams Hudson
December 19, 2013

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.


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Dan Holohan October 2014 Author Image

Comfortable offices increase employee productivity

Give us a hug.
Dan Holohan
December 19, 2013

Last summer, when we were roasting in that July heat wave, Ron Friedman, Ph.D, wrote a brilliant article for Psychology Today magazine. He titled it, “Want More Productive Workers? Adjust Your Thermostat.” This grabbed me by the lapels and gave me a good shake, of course.


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Urgency for your business in the New Year

Keep positive momentum in your business by avoiding the emergency crisis pitfall.
Kenny Chapman
December 19, 2013

When we reach this time of year, it seems that everyone is talking about resolutions and how the next 12 months can be the greatest year yet. Conversations tend to focus on budgets and goals; we revisit mission statements and the values that our companies represent.


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Commercial building loans on a roll

Solar energy projects also on the rise.
Morris Beschloss
December 19, 2013

As mentioned in previous columns, commercial building loans and their supporting activity are edging toward pre-recession levels. As of mid-year 2013, U.S. banks had issued just short of one trillion dollars in commercial real-estate loans, up almost 4% from a year earlier, according to official sources.


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Julius Ballanco

Have a Merry, No-Lead Christmas

Make sure to cull your leaded inventory before Jan. 4, 2014.
Julius Ballanco white background 200x200 headshot
Julius Ballanco P.E., CPD
December 19, 2013

By now, you are probably tired of hearing about the new no-lead legislation. The days are counting down until Jan. 4, 2014, the effective date of the law.


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Veterans Day in the plumbing industry

How you can support our military veterans.
Kelly Faloon
November 18, 2013

I grew up in Cadillac, Mich. And no, it’s not near Detroit. My parents still live there, and I like to go back and visit — especially when the high-speed pace of Chicago gets to me.


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Are reps and distributors extinct?

Face-to-face customer service beats buying online in this business.
Ray Wohlfarth
November 18, 2013

One of the companies we represent was owned by Russ Geaslen. He changed the boiler industry as we know it by designing and patenting the primary/secondary piping of modular boilers in 1964 (Patent No. US3329343A). Russ was half genius and half mad scientist. Unfortunately, he passed on to the big boiler room in the sky in 1996. I still miss him.


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How to increase Facebook fans

My son increased his band’s page by 344%; you can, too.
Adams Hudson
November 18, 2013

It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.


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No thanks lousy bathroom and fickle reps

What I am not thankful for this year.
Dan Holohan
November 18, 2013

This is the month when we Americans give thanks for all that is good in our lives and I’m all for that. I love the big meal, the gathering family and the Macy’s parade. I also love nodding off on the couch after all that grand stuff.


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Some ways to simplify hydronic systems

Less is best when it comes to hydronic heating systems.
John Siegenthaler 200x200 author headshot on a white background.
John Siegenthaler, P.E.
November 18, 2013

After completing a hydronic installation, especially one that’s taken you a few days longer than expected, do you ever ponder that there is just too much “stuff” in some of these systems?


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