Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.
One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.
This month, let’s get some clarity for you and your team regarding a topic that can greatly impact your sales, customer service and profitability: being an expert.
In the Chapman household, we do our best to eat a healthy, sensible diet the majority of the time. One of the ways we accomplish this is by scrutinizing the ingredient labels on all the food we purchase (thanks to my wife, Christy). As I’ve come to learn, one ingredient we do our best to avoid is high-fructose corn syrup.