2026 Next Gen All-Star: Matthew Liber
Building a business on relationships

For Matthew Liber, nearly 20 years in the PHCP-PVF industry have reinforced one lesson above all others: relationships matter.
Liber began his career in New York, spending approximately 15 years with Bruce Supply and working on major commercial projects, including the Freedom Tower and 9/11 Memorial. Along the way, Bruce and Joe Weksler helped shape his approach to the business.
“They taught me how to sell plumbing products, but more importantly, they taught me the importance of relationships, taking care of your customers, knowing your products, standing behind your word, and treating people the right way,” Liber said.
After relocating to South Florida, Liber spent four years with Ferguson before continuing his career with Plusco Supply Co. and South Florida Plumbing Supply. Today, at 38, he serves as Vice President of Plusco Supply Co.
For Liber, distribution is about much more than moving products.
“When a contractor is standing on a jobsite with 50 people waiting on one part, the value of a good distributor becomes very clear,” he said.
Behind that service, Liber notes, is an extensive network of technical knowledge, logistics, relationships and experience required to get the right products where they're needed.
“There’s a tremendous amount of institutional knowledge in this industry,” he said. “I think the next generation has a responsibility to learn from that experience while also bringing new ideas and technology into the industry.”
Liber is doing his part to build on that foundation. He considers building South Florida Plumbing Supply and becoming part of the Plusco organization with his partner, Brett, among his proudest accomplishments.
“What makes me most proud isn’t simply the sales or the growth,” Liber said. “It’s seeing customers trust us, seeing our team develop, and knowing that we’re building a company with a reputation of its own.”
And that drive doesn't disappear when the workday ends. Liber describes himself as more competitive than people might realize.
“I love the Knicks, I love to win, and I hate losing.”
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