For contractors struggling to get technician buy-in, Brian Burton says the problem may not be sales training itself, but how companies define, introduce and reinforce it.
Technicians entered the trades to diagnose problems, fix equipment and provide customers with solutions … usually, it’s not to become salespeople. So, when an owner or service manager announces a new sales training initiative, the intended message and the one technicians hear can be quite different.
From the warehouse to outside sales, Sam Windsor has built his career from the ground up, finding success through persistence, strong relationships, and a drive to keep learning.
Justin Taylor grew up following his father through the supply house and always expected PHCP-PVF to become his career. Thirteen years later, he’s channeling that early connection and a competitive spirit into sales and lasting industry relationships.
In five years, Patrick Denver has grown from inside sales to regional sales manager, building his career around strong industry relationships, customer support, and the infrastructure his company’s products help serve.
Chris DellaSala found his way into PHCP-PVF through family, but built his own career around solving customer problems, developing people, and helping Keystone Sales & Associates grow for the future.
After finding his way into PHCP-PVF by chance, Kyle Briggs discovered a career built on problem-solving, relationships and earning the trust of the professionals he serves.
From moving product to becoming a company shareholder, David Blair has built his PHCP-PVF career around problem-solving, operational improvements, and an appreciation for the essential work happening behind the walls.
From building materials to building relationships, Katherine Asa has turned her curiosity into an 11-year career, while continuing to explore new ideas and opportunities in PHCP-PVF.
Contractors who continue to grow will be the ones who stay informed, embrace training, and prepare to move in the direction that the industry is heading.