Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.
This has been busier than normal heating season. I suppose this winter was colder than most in the last decade. For the first time in years, we had to make numerous repairs to frozen pipes. There were many late nights and weekends that required me or my men to work extra hours. I’m sure we were not alone.
Small businesses can attract new talent by allowing employees to share in the company's success. Offering phantom stock and profit-sharing can help employees feel valued and invested, moving beyond just earning a paycheck.
Empathy is a critical leadership tool in the home services trades, enhancing decision-making and fostering innovation, employee satisfaction, and retention. Research shows that empathetic leaders can significantly drive success, making it more than just a soft skill.
Facing price complaints from customers? Remember to keep your cool! Start by empathizing with their frustrations about rising costs everywhere. Explain the challenges small businesses face, highlighting how online retailers can undercut prices due to lower overhead. Always keep the conversation constructive and focused on solutions.