How can smaller, locally-owned home service businesses compete with larger companies for a new generation of workers? Beyond better pay and a more engaging culture, they must use technology to attract younger employees.
Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.
“American Plumber Stories,” a YouTube docuseries hosted by Craig Morgan, aims to promote plumbing as a career. Directed by Spencer Brown of Pfister, it has become a cultural symbol for the plumbing community, inspiring trade school teachers to incorporate it into their curriculum and receiving positive feedback for its impact.
For the first time, the show has ventured outside the United States, creating great excitement about reaching an international audience—especially the next generation of plumbers.
The new building will house all plumbing and electrical classrooms and labs, while the existing building will expand its HVAC and Commercial Refrigeration lab space.
The skilled trades industry is evolving as more Gen Z workers choose trades over college. Efforts to obtain certifications through learning modules and hands-on training are becoming integrated into daily work routines, helping tradespeople build long-lasting careers and enabling businesses to succeed.