Items Tagged with 'sales'

As companies begin evaluating budgets and planning for the future, many leaders focus on lead generation and brand awareness. While those initiatives are important, it is equally important to examine what happens after a prospect enters the sales funnel.

This isn't something to brush off or circle back to when things “slow down.” It’s not a marketing problem sitting neatly in someone else’s department.

According to recent research by Google, 70% of customers now take over a day to decide on which company to go to for both plumbing and HVAC jobs – even worse, 40% take up to a whole week. That means by not following up, you could be missing out on thousands in lost revenue. 

Presenting rebate amounts and net costs alongside energy savings over time can shift the conversation from “How much will it cost?” to “What’s this really worth?”

Sales growth for the year has been steady, despite declines in cooling degree days. 

Holloway brings over twenty five years of experience in the industry to this role, including his most recent role as VP of Canadian sales at A.O. Smith Enterprises. 

Lilley brings more than a decade of experience within the industry to the sales team at M. K. Morse. 

With more than 25 years of experience, Hummel hopes to elevate customer service and deepen partnerships in this newly created role.