Items Tagged with 'data and analytics'

Phone calls are far from obsolete; Invoca’s 2025 Call Conversion Industry Benchmarks Report reveals that 37% of phone leads convert during the call, and 61% of callers speak directly with a representative.

ABC’s latest data shows construction backlog rose to 8.7 months in April, the highest since September 2023, even as contractors face rising material costs and uncertain sales outlooks.

For those not directly connected to the field service industry, it might be surprising to learn that many technicians in this space do not have the tools or information available to make quotes on the spot and still struggle with finding transparent solutions for scheduling — resulting in delays and lost business.

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Last October, I was one of about 30 media professionals and social media influencers who got to take a top secret trip to Switzerland and Liechtenstein. No joke – I had to sign a nondisclosure agreement ensuring I wouldn’t say, write or post any content until after the embargo lifted last month.