Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.
Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.
Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.