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Plumbing and HVAC contractors need to market themselves to potential employees just like they market to their customers.

Two-way texting, when a customer can proactively text your business and receive a response or have an entire digital conversation, offers a way to bolster client communication and as a result, satisfaction.

A successful home service franchise offers sales and marketing systems similar to those employed by large companies. These systems can be easily implemented and replicated over and over again.

It only takes a little effort to out-recruit the competition. Here are nine ways to become a better recruiter.

Ruby’s Inn was awarded with an Energy for Everyone Hero Award by the Propane Education & Research Council (PERC).

A productive and positive state of mind and being is more important than ever.

Kids have a way of dragging us old folks back in time. My grandson, Brendan put me back on the road, 40 years ago, when I was spending most of my time teaching tradespeople about the joys of steam and hot-water heating.

Last month, we began discussing the HVAC system installed at my church’s newly-constructed parsonage. In this month’s column, we’ll complete the picture.

Plumbing and HVAC contractors can help alleviate financial worries by offering multiple financing options.

The increase in population and the associated trash continues to increase the need for clean water. These problems are not going to improve until we decide to work for that progress.