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Home » Topics » Columns

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Secure market dominance during a home improvement boom

Marketing Magic: Secure market dominance during a home improvement boom

Strategies to take your business to the next level.
Tammy Vasquez
October 7, 2021

There’s no question that the demand for home improvement projects is red hot. 


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WaterSense water efficiency

Codes Corner: What is WaterSense certification?

WaterSense-labeled products meet EPA’s specifications for water efficiency and performance, and are backed by independent, third-party certification.
Anish Desai
October 6, 2021

WaterSense-labeled products are certified to use at least 20% less water, save energy and perform as well or better than similar products.


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Plumbers make a tangible difference.

Matt Michel: This is why we plumb!

Plumbers make a tangible difference.
Matt Michel
Matt Michel
October 5, 2021

It’s no secret. Plumbers get little respect… until things go wrong — then the plumber is the homeowner’s best friend. 


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Repairing old faucets

Dave Yates: Take a seat

Tips and tricks for repairing older faucets.
Dave Yates
Dave Yates
October 4, 2021

My apprentice years were filled with a wide exposure to all manner of plumbing and heating jobs. At that time, F. W. Behler had just four seasoned employees who had been with the company for many years.


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Keeping your focus will save your business

Kenny Chapman: Keeping your focus will save your business

The alternative — losing focus — may crush it.
Kenny Chapman
October 1, 2021

We’ve all heard the expression, “Keep your eyes on the prize.” Of course, we all know it means to stay focused on what’s really important in your business and life.


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Nicole Krawcke

Nicole Krawcke: Home service industry rebounds after the pandemic

New report from Jobber shows consumer spending on home services — including plumbing and HVAC — has exceeded pre-pandemic levels
Nicole Krawcke head shot 2024
Nicole Krawcke
September 10, 2021
There’s no doubt the COVID-19 pandemic affected businesses of all types and sizes. However, as the economy continues to recover in 2021, different categories are rebounding at different rates.
Read More
Marketing Magic

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive
Heather Ripley
Heather Ripley
September 8, 2021
One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.
Read More
Codes Corner

Codes Corner: New digital strategies for building safety will be key to future sustainability

The industry is facing greater pressure to ensure plumbing and mechanical systems are sustainable and efficient
September 7, 2021
For more than a year, the pandemic has escalated the need for the building safety industry to quickly evolve and incorporate a digital-first strategy.
Read More
Matt Michel

Matt Michel: 18 ways to recruit plumbers

Your ability to grow and profit depends on your ability to find and recruit new employees
Matt Michel
Matt Michel
September 7, 2021
The biggest challenge most plumbing contractors face is finding field service personnel. Recruiting is job — one for the company owner.
Read More
Dave Yates

Dave Yates: Oh, my aching back!

Considerations for designing and installing radiant snow-melt systems
Dave Yates
Dave Yates
September 7, 2021
Snow is coming, and my back recoils in fear at the thought. I should have added snow-melting for our driveway, but I was 30 years younger when we built our forever home.
Read More
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