Next Gen All Star: Trey Cutler

By Nicole Krawcke, Natalie Forster, Editorial Director

Trey Cutler

AGE: 33

COMPANY: NIAGARA

TITLE: REGIONAL SALES MANAGER

How long have you been in the PHCP-PVF industry?

TC: 13 years

What drew you into the industry?

TC: My father started Niagara in the 1970s out of his garage in New Jersey. Growing up I always wanted to work for the family business and continue the Niagara legacy, mainly because of what Niagara stands for. My dad’s goal when he started Niagara was to create products that would conserve water without sacrificing performance. Growing up seeing the innovations my family dreamed up go from conception to reality was incredible, and now I get to be a part of the process.

What motivates you every day?

TC: My team! I am so lucky to not only get to work with family but to be able to work with a tight group of incredible professionals who are just as passionate about Niagara as I am. We work hard to provide solutions for our customers not only to bring in revenue but provide a long-term solution to problems many plumbing professionals have. It’s also rewarding to educate people in our industry on Niagara’s products and how important water conservation is to not only our near future but our present.

What is one thing you wish more people knew/understood about the PHCP-PVF industry?

TC: Change takes time and unfortunately it won’t happen overnight. Patience is key in our industry, and you have to sustain yourself with perseverance while you’re waiting for a project to finalize or a product to be manufactured. Great things are always coming down the pipeline, it is just about who is willing to wait for them.

What has been your proudest moment in your career so far?

TC: Accepting the WaterSmart innovations award on behalf of Niagara in 2021.

What is one thing most people don’t know about you?

TC: I absolutely love extremely spicy foods. I can eat the world’s hottest peppers with no problem.

Why he was chosen as a Next Gen All Star Top 20 Under 40 winner:

“Trey Cutler is a plumbing industry expert with more than ten years of experience in the plumbing industry and is a specialist on property ownership and disposition as well as single and multifamily construction. As a Business Development Representative for Niagara, the leader in high-performance, water-saving toilets, he has leveraged his knowledge and experience to promote Niagara's innovative Stealth Technology and superiority in reducing waste over the past ten years.

One of Trey’s most noteworthy contributions is his dedicated work to preserving the world's resources and ensuring a better, healthier living environment for everyone. Trey works to help educate plumbers and property owners to understand how installing a Niagara toilet cannot only reduce their utility bills but can also reduce a significant amount of water waste.

This dedication to conservation has not gone unnoticed. Trey’s promotion of water conservation has resulted in significant savings in water, energy, and money for customers and wholesalers. The effectiveness of Trey's approach has helped Niagara gain a reputation as the leader in high-performance, water-saving toilets with more than 15 industry awards for water conservation, including The U.S. Environmental Protection Agency (EPA’s) WaterSense Partner of the Year award in 2022 for Niagara’s commitment to educating partners, architects, engineers, staff and sales teams about WaterSense benefits and products through continuing education programs, materials, online resources, and product packaging.

Moreover, Trey has used his experience and expertise in property ownership, single and multifamily construction to drive Niagara's success. His understanding of the market has enabled him to develop effective strategies that have allowed Niagara to reach a broader range of customers, driving profits and growth.” – Jordan Callahan, account supervisor, Willow Street Agency

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Nicole Krawcke is the former Chief Editor of Plumbing & Mechanical and PM Engineer magazines. She covered the HVAC and plumbing industries for BNP Media. She has more than 15 years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.

Natalie Forster is the Editorial Director of Plumbing & Mechanical and Supply House Times. Prior to joining BNP Media in 2020, she was an editor and digital content director for Southern Trade Publications, a publishing company with titles focused on the PHCP trades and the real estate industry. Natalie holds a bachelor’s degree in communication studies from the University of North Carolina at Greensboro.