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Home » Topics » Columnists » Nicole Krawcke: Editorial Opinion

Nicole Krawcke: Editorial Opinion
Nicole Krawcke: Editorial Opinion RSS FeedSubscribe

Editor Nicole Krawcke gives opinion on news/trends in the plumbing and hydronic heating markets.

ARTICLES

Next Gen All Star —Top 20 Under 40 contest

Nicole Krawcke: Help the plumbing industry recognize young talent

Nominate a worthy up-and-comer for the inaugural Top 20 Under 40 contest by July 17.
Nicole krawcke
Nicole Krawcke
July 1, 2022
No Comments

BNP Media’s Plumbing Group, which includes Plumbing & Mechanical, PM Engineer and Supply House Times, is launching our inaugural Next Gen All Star —Top 20 Under 40 contest.


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training the next generation of plumbers

Nicole Krawcke: Industry focuses on training the next generation of plumbers

Training is top-of-mind for contractors, manufacturers, reps and wholesalers.
Nicole krawcke
Nicole Krawcke
June 9, 2022
No Comments
Nexstar Network’s Networking Retreat

Nicole Krawcke: Doing good is good branding

Lessons learned from Nexstar Network’s first-ever Networking Retreat.
Nicole krawcke
Nicole Krawcke
May 11, 2022
No Comments

Businesses don’t succeed in a vacuum — and that is true in all industries, including plumbing, HVAC and electrical contracting businesses. Thankfully, contracting business owners are not on their own and don’t have to learn to “reinvent the wheel.” There are a number of industry associations and best practice organizations available to help.


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Levi Torres, president, High 5 Plumbing

Nicole Krawcke: The video call revolution

Plumbing contractor finds success during coronavirus pandemic by offering video service.
Nicole krawcke
Nicole Krawcke
April 12, 2022
No Comments

When the COVID-19 pandemic struck, the world drastically changed as businesses shut down and employees moved to work-from-home settings. Once used mostly by the tech industry, video chat software companies such as Zoom, Go To Meeting and Microsoft Teams saw huge increases in demand as people began using these services for work, school and even to stay in touch with family members. Even doctor’s visits became virtual.


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Nicole Krawcke
EDITORIAL OPINION

Nicole Krawke: A spotlight on climate concerns

Solar goes mainstream in Super Bowl commercial.
Nicole krawcke
Nicole Krawcke
March 10, 2022
No Comments

This may come as a shock (or not), but I’m not a huge sports fan. I root for my Alma Mater Michigan State (Go Green!), and that’s about it. Whereas my husband started planning his Super Bowl menu weeks in advance. Clearly, opposites attract!


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Hilti Nuron reveal demo
Editor's Note

Nicole Krawcke: The age of innovation

These aren’t your father’s cordless tools.
Nicole krawcke
Nicole Krawcke
February 10, 2022
One Comment

Last October, I was one of about 30 media professionals and social media influencers who got to take a top secret trip to Switzerland and Liechtenstein. No joke – I had to sign a nondisclosure agreement ensuring I wouldn’t say, write or post any content until after the embargo lifted last month.


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Bullish MrRooter

Nicole Krawcke: Diversifying the trades

Broadening your recruiting efforts to minority groups can help alleviate labor shortage pains.
Nicole krawcke
Nicole Krawcke
January 10, 2022
No Comments

When I first began covering the HVAC industry almost eight years ago now, I was one of few women — if there were any others — in the room. Since that time, I have started seeing more and more women at the various industry events I attend, and I am overjoyed. 


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Supply chain issues

Nicole Krawcke: Cheers to a new year!

Challenges lie ahead in 2022, but so do opportunities.
Nicole krawcke
Nicole Krawcke
December 10, 2021
No Comments

December has always been my favorite month of the year. And it’s not just because it’s my birthday month! It’s also not because of the holidays — though I do enjoy spending time celebrating with family and friends. 


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The art of the upsell

Nicole Krawcke: The art of the upsell

It’s all in the language and presentation.
Nicole krawcke
Nicole Krawcke
November 10, 2021
No Comments

It’s hard to believe November is just around the corner. Not because the year has seemingly flown by or anything, but because Southeastern Michigan was still experiencing 80° F muggy days in mid-October. It’s been crazy!


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Latest technology

Nicole Krawcke: Don't fall behind

Ensure you and your employees stay up-to-date on the latest technologies.
Nicole krawcke
Nicole Krawcke
October 11, 2021
No Comments

Technology never ceases to amaze me. I still marvel how I can voice control all the lights in my home through my nifty Google Home devices, change the thermostat temperature with a tap of a button on my phone — and the latest, shut off my water at the main (also from my phone) thanks to my FloLogic leak detection system.


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