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Home » Topics » Columnists » Nicole Krawcke: Editorial Opinion

Nicole Krawcke: Editorial Opinion
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Editor Nicole Krawcke gives opinion on news/trends in the plumbing and hydronic heating markets.

ARTICLES

Nicole Krawcke

Nicole Krawcke: It’s all about compromise

PHVAC contractors
Nicole krawcke
Nicole Krawcke
January 1, 2021
No Comments

Happy New Year! I hope all of you are as thrilled as I am to be getting a fresh start this year. 


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Nicole Krawcke

Nicole Krawcke: ‘Tis the season

Corporate giving improves company culture and employee engagement.
Nicole krawcke
Nicole Krawcke
December 4, 2020
No Comments

As I write this, I cannot believe next week is Thanksgiving, and after that, just a few short weeks left until Christmas. 


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Nicole Krawcke

Nicole Krawcke: Plumbers protect the health of the nation

Ensure your employees are inspecting your customers’ entire plumbing system.
Nicole krawcke
Nicole Krawcke
October 20, 2020
No Comments

A few weeks ago, I came across a heartbreaking news story about a 6-year-old boy from Texas who died after contracting a rare amoeba called Naegleria fowleri from the local water supply.


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Nicole Krawcke

Nicole Krawcke: CYA in the age of coronavirus

Cover your ass-ets.
Nicole krawcke
Nicole Krawcke
September 30, 2020
No Comments

PHVAC business owners know running a service company is not easy. 


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Nicole Krawcke

Nicole Krawcke: There’s always room for improvement

Set aside time this month to learn something new.
Nicole krawcke
Nicole Krawcke
September 2, 2020
No Comments

I’m normally a voracious reader — of anything fiction. Actually, I’m a huge science fiction and fantasy nerd. 


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Nicole Krawcke

Nicole Krawcke: Light at the end of the COVID-19 tunnel?

Contracting market report shows spike in growth.
Nicole krawcke
Nicole Krawcke
July 30, 2020
No Comments

Normally, making it through July is nothing to celebrate, but given the year we’ve had so far, I’m celebrating the little wins when I can. 


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Nicole Krawcke

Nicole Krawcke: Customer service can make or break your company

Ensure your entire team knows the meaning of good customer service.
Nicole krawcke
Nicole Krawcke
June 30, 2020
One Comment

Well, it finally happened. Michigan weather heated up, and my AC sputtered and died a sad death. 


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Nicole Krawcke

Nicole Krawcke: Contractors shouldn't stop marketing during COVID-19

Rethink marketing and SEO strategies rather than cutting budgets.
Nicole krawcke
Nicole Krawcke
June 3, 2020
No Comments

Any time you turn on the TV nowadays, consumers are overwhelmed with advertisements on how different brands are ad-dressing and handling the COVID-19 pandemic. 


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Nicole Krawcke

Nicole Krawcke: Contractors navigate COVID-19

Clear Seas Research shows how businesses are managing the pandemic.
Nicole krawcke
Nicole Krawcke
May 13, 2020
No Comments

We are living in unprecedented times with a global pandemic that may have widespread repercussions on the world economy. 


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Nicole Krawcke

Nicole Krawcke: Coronavirus and impacts to the plumbing industry

Contractors should be prepared for any outcome.
Nicole krawcke
Nicole Krawcke
April 14, 2020
No Comments

As I sit here writing this column on March 12, 10 more cases of COVID-19 were just confirmed in my home state of Michigan, bringing the state total to 12. 


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