A recent study commissioned by tankless water manufacturer Noritz America and conducted by Ipsos Public Affairs revealed the importance of hot, continuous water among homeowners. An overwhelming number of people choose a hot shower instead of a bath (87% vs. 13%). Those who do opt for a bath are twice as likely to be female (17% vs. 9%).
The 2012 Noritz Continuous Hot Water Report noted that, beyond broken units, 58% of homeowners surveyed said that lowering utility bills and saving energy would be a primary reason to replace their water heaters.
In addition to saving energy, the next most popular rationale (28% of respondents) for replacing a water heater was if the new unit had a longer life expectancy. Clickherefor more information on the report.
Obviously, this report was comparing operating costs of tankless units to tank-type water heaters. But it emphasizes the fact that homeowners continue to look for economical ways to keep the hot water flowing for their families, regardless if they prefer showers or baths.
This is welcome news for anyone who makes or installs high-efficiency water heaters, especially in light of new federal energy requirements that take effect in 2015.