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Radiant & Hydronics

Study reveals Americans hot-water preferences while bathing and showering

By Kelly Faloon
December 12, 2012
More than half the homeowners surveyed said that lowering utility bills and saving energy would be a primary reason to replace their water heaters.

Noritz 2012 hot water use report: water heater replacement results. Photo credit: Noritz


A recent study commissioned by tankless water manufacturer Noritz America and conducted by Ipsos Public Affairs revealed the importance of hot, continuous water among homeowners. An overwhelming number of people choose a hot shower instead of a bath (87% vs. 13%). Those who do opt for a bath are twice as likely to be female (17% vs. 9%).

The 2012 Noritz Continuous Hot Water Report noted that, beyond broken units, 58% of homeowners surveyed said that lowering utility bills and saving energy would be a primary reason to replace their water heaters.

In addition to saving energy, the next most popular rationale (28% of respondents) for replacing a water heater was if the new unit had a longer life expectancy. Click here for more information on the report.

Obviously, this report was comparing operating costs of tankless units to tank-type water heaters. But it emphasizes the fact that homeowners continue to look for economical ways to keep the hot water flowing for their families, regardless if they prefer showers or baths.

This is welcome news for anyone who makes or installs high-efficiency water heaters, especially in light of new federal energy requirements that take effect in 2015.

Links

  • Noritz America
KEYWORDS: bathroom hot water hydronics industry Noritz shower tankless water heaters

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Kelly june 2015 200

Kelly Faloon was a former editor of Plumbing & Mechanical as well as the BNP Media Plumbing Group’s Integrated Content Development Specialist. She also was a former editor of the Radiant Comfort Guide the Radiant & Hydronics Report — both official publications of the Radiant Professionals Alliance — and twice-monthly Radiant & Hydronics eNews, an enewsletter for anyone interested in the world of heating with hot water.

Her editorial specialties included women in plumbing, recruiting for the trades, green construction techniques, water conservation, water treatment, hydronic heating, radiant heating and cooling, snow melt, solar thermal and geothermal.

After a 3½-year stint at sister publication Supply House Times, Faloon joined the PM staff in December 2001 as senior editor. She was named PM’s managing editor in 2006 and editor in 2013.

Previously, she spent nearly 10 years at CCH, a publishing firm specializing in business and tax law, where she wore many hats — proofreader, writer/editor for a daily tax publication, and Internal Revenue Code editor.

 A native of Michigan’s northern Lower Peninsula, Faloon is a 1986 journalism graduate of Michigan State University. 

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