DeWalt
recently launched its 2011 Knockout Challenge, which includes a series of
competitions taking place at selected Home Depot stores nationwide from May 5-June
17. The challenge is to help promote the DeWalt and Golden Boy
Promotions-sponsored WBC Light Middleweight Championship fight betweenSaul
“Canelo” AlvarezandRyan Rhodeson
June 18 in Guadalajara, Mexico. HBO will air the fight live.
At
each Challenge Event, participants will compete in driving screws into a
challenge surface. The person with the fastest time at each event will be the
winner of the challenge and will receive a Fight Prize Package valued at $479 -
a pair of DeWalt boxing gloves signed by legendary boxerOscar De
La Hoya(president of Golden Boy Promotions), a DeWalt 12 Volt
MAX 1 1/4-inch Impact Driver Kit (DCF815S2) and a DeWalt/Golden Boy T-shirt.
The
Challenge, which will run up until the fight, is free to enter and open to
legal U.S. residents over the age of 18. Other restrictions apply. For details,
see the official rules atwww.DeWalt.com/knockout.
“We’re
happy to once again be working with Golden Boy Promotions in sponsoring a world-class
fight featuring a rising star in Saul ‘Canelo’ Alvarez,” saidHector
Vallejo, multicultural marketing manager at DeWalt. “We’re also
excited to engage with our end users at Home Depot locations around the country
for our 2011 Knockout Challenge. This will be a great way to generate attention
around the fight and allow professional contractors to get their hands on our
newest power tools and win some exciting prizes.”
The
company has partnered with Golden Boy Promotions as part of its marketing
platform of co-sponsoring multiple fights and boxing series. Last September DeWalt
sponsored a bout between“Sugar” Shane MosleyandSergio
“Latin Snake” Moraat the STAPLES Center in Los Angeles.
