www.pmmag.com/articles/94636-dewalt-presents-2011-knockout-challenge
DeWalt Presents 2011 Knockout Challenge
May 12, 2011
DeWalt
recently launched its 2011 Knockout Challenge, which includes a series of
competitions taking place at selected Home Depot stores nationwide from May 5-June
17. The challenge is to help promote the DeWalt and Golden Boy
Promotions-sponsored WBC Light Middleweight Championship fight between Saul
“Canelo” Alvarez and Ryan Rhodes on
June 18 in Guadalajara, Mexico. HBO will air the fight live.
At each Challenge Event, participants will compete in driving screws into a challenge surface. The person with the fastest time at each event will be the winner of the challenge and will receive a Fight Prize Package valued at $479 - a pair of DeWalt boxing gloves signed by legendary boxer Oscar De La Hoya (president of Golden Boy Promotions), a DeWalt 12 Volt MAX 1 1/4-inch Impact Driver Kit (DCF815S2) and a DeWalt/Golden Boy T-shirt.
The Challenge, which will run up until the fight, is free to enter and open to legal U.S. residents over the age of 18. Other restrictions apply. For details, see the official rules at www.DeWalt.com/knockout.
“We’re happy to once again be working with Golden Boy Promotions in sponsoring a world-class fight featuring a rising star in Saul ‘Canelo’ Alvarez,” said Hector Vallejo, multicultural marketing manager at DeWalt. “We’re also excited to engage with our end users at Home Depot locations around the country for our 2011 Knockout Challenge. This will be a great way to generate attention around the fight and allow professional contractors to get their hands on our newest power tools and win some exciting prizes.”
The company has partnered with Golden Boy Promotions as part of its marketing platform of co-sponsoring multiple fights and boxing series. Last September DeWalt sponsored a bout between “Sugar” Shane Mosley and Sergio “Latin Snake” Mora at the STAPLES Center in Los Angeles.
At each Challenge Event, participants will compete in driving screws into a challenge surface. The person with the fastest time at each event will be the winner of the challenge and will receive a Fight Prize Package valued at $479 - a pair of DeWalt boxing gloves signed by legendary boxer Oscar De La Hoya (president of Golden Boy Promotions), a DeWalt 12 Volt MAX 1 1/4-inch Impact Driver Kit (DCF815S2) and a DeWalt/Golden Boy T-shirt.
The Challenge, which will run up until the fight, is free to enter and open to legal U.S. residents over the age of 18. Other restrictions apply. For details, see the official rules at www.DeWalt.com/knockout.
“We’re happy to once again be working with Golden Boy Promotions in sponsoring a world-class fight featuring a rising star in Saul ‘Canelo’ Alvarez,” said Hector Vallejo, multicultural marketing manager at DeWalt. “We’re also excited to engage with our end users at Home Depot locations around the country for our 2011 Knockout Challenge. This will be a great way to generate attention around the fight and allow professional contractors to get their hands on our newest power tools and win some exciting prizes.”
The company has partnered with Golden Boy Promotions as part of its marketing platform of co-sponsoring multiple fights and boxing series. Last September DeWalt sponsored a bout between “Sugar” Shane Mosley and Sergio “Latin Snake” Mora at the STAPLES Center in Los Angeles.
