DeWalt has signed an agreement with Richard Petty Motorsports to sponsorMarcos Ambrose, driver of the No. 9 Ford Fusion, for the 2011/2012 NASCAR season. The No. 9 car will brandish the DeWalt logo, which will alternate between the hood and quarter-panel during each race of the 2011/2012 Sprint Cup season.
value the opportunity to engage with our end-users through this platform, and
we feel thatRichard Petty,a NASCAR Hall of Famer
and seven-time NASCAR Cup champion, and his race team, will represent our brand
well,” saidJon Howland, director of brand
DeWalt brand is known within the power tool industry to be deeply connected to
its end-users as a result of building relationships with contractors both on
and off the jobsite. One of the brand’s inherent strengths has always been its
event marketing strategy at both the local and national levels.
company’s decision to partner with Richard Petty Motorsports, and re-engage
within the sport of NASCAR for the 2011/2012 season, aligns with the company’s
overall strategy to build brand loyalty through sponsorships with both
professional and collegiate sports properties.
DeWalt To Sponsor Marcos Ambrose For 2011/2012 NASCAR Season
January 24, 2011