New features center on décor and inspiration for consumers with easier access to materials for professionals.

Grohe announced the launch of its new website www.groheamerica.com to better showcase its existing and new product offerings to consumer and trade audiences. The company has streamlined navigation tools to improve product searchability and ease access to collateral materials for professional audiences, including sales representatives, distributors, designers, specifiers and contractors.

“GROHE is highly regarded for its quality craftsmanship and its cutting-edge design,” said Al DeGenova, director of marketing communications at Grohe America. “We’ve built a tool that helps our target consumers and the trade better identify the products they’re seeking and gives them educational information to help them make informed product decisions.”

Previously organized by function only, Grohe products are now searchable by design style/décor with products grouped into three categories - contemporary, transitional and authentic – making it easier for consumers to find the products that are right for their homes and lifestyles.  The revamped site also allows visitors to search using criteria such as number of openings or pull-down or pull-out faucets.

In a new section titled “Why GROHE?” visitors learn about the company’s numerous industry awards, review reports from independent testing facilities, and educate themselves on Grohe’s product engineering process.

Innovative products and trends are showcased under the website’s new “Insipiration” tab. This frequently updated section features inspirational imagery along with practical design advice. The section also showcases work by artists inspired by water and includes photography that reflects Grohe’s philosophy of “SensualMinimalism”.

Source: GROHE