New features center on décor and inspiration for consumers with easier access to materials for professionals.
Grohe announced the launch of its new website
to better showcase its existing and new product offerings to consumer and trade
The company has streamlined navigation
tools to improve product searchability and ease access to collateral materials
for professional audiences, including sales representatives, distributors,
designers, specifiers and contractors.
“GROHE is highly regarded for its quality
craftsmanship and its cutting-edge design,” said Al DeGenova,
director of marketing communications at Grohe America. “We’ve built a tool that
helps our target consumers and the trade better identify the products they’re
seeking and gives them educational information to help them make informed
Previously organized by
function only, Grohe products are now searchable by design style/décor with
products grouped into three categories - contemporary, transitional and
authentic – making it easier for consumers to find the products that are right
for their homes and lifestyles. The revamped site also allows visitors to
search using criteria such as number of openings or pull-down or pull-out
In a new section
titled “Why GROHE?” visitors learn about the company’s numerous industry
awards, review reports from independent testing facilities, and educate
themselves on Grohe’s product engineering process.
Innovative products and
trends are showcased under the website’s new “Insipiration” tab. This
frequently updated section features inspirational imagery along with practical
design advice. The section also showcases work by artists inspired by
water and includes photography that reflects Grohe’s philosophy of “SensualMinimalism”.
GROHE Launches New Website
May 21, 2009