Reliance Water Heaters announced the launch of its newly updated website, Reliancewaterheaters.com. The fully redesigned website offers an immersive and user-friendly experience with a focus on meeting the needs of homeowners.

Key improvements to the website include a mobile-friendly design, reorganized site navigation, enhanced search functionality and closer integration with the hardware channel. These upgrades, made possible by the new Salesforce Commerce Cloud platform, provide users with a seamless browsing experience and quick and easy access to the information that’s important to them. As consumers are researching new water heaters, they can quickly navigate to the Retail Store Locator, which will connect them to a hardware store that can help them select the best-fit Reliance water heater for their needs. 

“The new Reliance Water Heaters’ website provides significant improvements for our customers. We used analytics, surveys, and customer feedback to improve the site design and prioritize our customers’ educational, shopping, and support needs,” said James Winfree, senior manager of digital marketing. “We look forward to continuing to make improvements, even after the site launches, so we can remain focused on providing our customers with a terrific user experience.” 

The new Reliancewaterheaters.com features a range of additional enhancements designed to benefit homeowners: 

• Mobile-friendly design: Customers can now use the new website with ease from any device, regardless of size. 
• Robust media library:  Reliance has made it easier than ever to find spec sheets, manuals, videos, images, and more with a comprehensive search function in the new Product Documents, Videos & Images section.  
• Rebates center: The improved Rebates Center makes it easier for customers to find rebates and incentives for installing Reliance high-efficiency products.  
• Educational content: The enhanced Info Center provides customers with educational content on frequently asked topics.   
• Accessibility: The website is now equipped with an ADA-compliant tool, ensuring a more inclusive experience for all users.