Gastite, a Smiths Group company and leading manufacturer of flexible gas piping for residential and commercial applications, has launched its new website at www.gastite.com. The site is customer-focused and designed from customer feedback and analytics. 

“Our goal was to make Gastite.com less convoluted and more powerful for the visitor,” explains Craig Barry, vice president marketing, Smiths Group plc. “In-depth analysis was conducted to see who was visiting the existing site, where they went, how long they stayed and what they downloaded. Statistics revealed that the majority of visitors were seeking technical support, so we made the technical resources section more robust and easier to navigate.”