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Plumbing News

Netic launches with $20M to fix the $500B industries that keep America running

Netic exits stealth with $20M and a mission to automate revenue in essential service industries.

The Nectic logo

Image courtesy of Netic

June 2, 2025

Netic today emerges from stealth with $20M in funding to reveal its autonomous AI revenue engine for essential service industries. The company is already transforming hundred-million-dollar enterprises in HVAC, plumbing, electric, roofing and appliances. Unlike AI systems that merely assist humans, Netic executes entire workflows autonomously, booking 50,000+ jobs in the home services vertical in just a few months.

The company's seed round was led by Greylock with Founders Fund participating, followed by a Series A just four months later, led by Founders Fund with participation from Greylock, Mike Volpi's Hanabi Ventures (Volpi also joins the board), Day One Ventures, SV Angel, and angels Scale AI’s Alex Wang, Figma’s Dylan Field, Elad Gil, and Lachy Groom. In an extraordinary vote of confidence, every single customer requested to invest.

Founded by former Scale AI executive Melisa Tokmak, who built Scale's Government & Enterprise businesses, Netic addresses a critical blind spot in AI deployment: the $500 billion+ essential service industries drowning in operational chaos. 

“While Silicon Valley has obsessed over AI copilots for coders, the backbone of our nation is drowning in patchwork tech,” said Tokmak, founder and CEO of Netic. “The essential services that actually keep America running deserve better. They don't need another voice agent, chatbot or dashboard—they need AI that executes. When call centers get overwhelmed, 90% of marketing spend goes to waste as leads are dropped, while money walks out the door when technicians sit idle. We're breaking this cycle by turning their own data into a 24/7 revenue engine that never sleeps, never gets overwhelmed, and never misses an opportunity.”

These businesses hemorrhage revenue twice — missing millions during demand spikes after hurricanes or seasonal changes, while their technicians, their greatest asset and expense, sit idle during lulls. The solution exists in their own data, but it's scattered across disconnected systems. Many service businesses describe a familiar pattern before Netic: a costly cycle of seasonal spikes and quiet, with revenue lost in the chaos in between.

"Their AI doesn't just answer phones — it generates millions in revenue we would have missed by allowing us to infinitely scale our inbound capacity in response to surges in customer demand, while also providing our customers with high quality support 365 days per year, 24 hours per day,” said Chris Hoffmann, founder and CEO Hoffmann Brothers. “Netic’s product offering is unlike anything that is on the market today: we are now able to combine customer data with external signals like weather patterns to target exactly who needs service, when they need it, instead of pouring our marketing budget into traditional lead generation channels which have become oversaturated and costly. The ROI was obvious within weeks of our launch, not months.”

Netic serves as a force multiplier by unlocking the hidden value in service companies' data while operating completely autonomously. By connecting previously siloed information with external signals like weather patterns and equipment age, the platform creates a self-reinforcing intelligence engine through two core products:

  • Convert: Autonomous AI agents that answer calls and all inbound leads across channels, qualify leads, and book appointments 24/7, adapting to each company's policies and brand voice. Convert handles the entire process from initial contact through scheduled job—no human handoffs for complex scenarios. One HVAC enterprise avoided doubling its call center staff, maintained 90%+ booking rates, and increased ticket values by 1.6x by shifting overflow and after-hours calls to Netic.
  • Cultivate: Proactive revenue generator that analyzes customer data and external signals (weather, seasonal patterns, equipment lifecycle data) to identify and act on opportunities before they appear. Cultivate doesn't just suggest campaigns — it executes them and books the resulting appointments. One company targeted 12,000 customers with aging equipment before a seasonal weather event, generating $1M in bookings that filled their slow season.

Unlike rigid, one-size-fits-all platforms from legacy software vendors that force businesses to adapt their operations to software limitations, Netic adapts to each company's unique workflows, maintaining their competitive advantages while delivering measurable ROI. While competitors offer chat widgets or call scripts, Netic delivers an end-to-end system that actually books revenue.

Under the hood is the Netic Brain, built on specialized AI models that create a powerful data flywheel for service industry workflows. Unlike systems trained on generic text, Netic learns from service-specific interactions that drive revenue. The system unifies field and customer data, operational rules, and real-time signals, handling everything from thick regional accents to upsells to prioritizing high-value jobs during high-demand spikes. Every customer interaction makes the system smarter at matching needs with capacity, personalizing interactions, and identifying revenue opportunities from seemingly unrelated data signals.

Since launching with its first customer less than a year ago, Netic has partnered with North America's largest industry leaders like Hoffmann Brothers, Heartland Home Services and Paschal Air, Plumbing, & Electric. One HVAC enterprise used Netic to autonomously book over 8,300 jobs worth $5.5M in service revenue, with a 1.4-1.6x increase in average ticket value. Building on its momentum in the home services vertical, Netic will expand into automotive dealership and service, consumer healthcare, and hospitality services.

"When Melisa showed us what Netic was doing, the decision to invest was obvious," said Amin Mirzadegan, partner at Founders Fund. "Every services company in America is trying to figure out how they can leverage AI to provide their customers with delightful experiences. The market size here is enormous, but what's more impressive is the execution. Netic launched with paying customers who saw immediate ROI, and scaled to millions in booked revenue in months."

Netic's team already consists of engineers and AI experts from organizations like Palantir, HRT and Scale AI, alongside industry experts like Brandy Loudermilk, who joined from Paschal Air Plumbing and Electric (Netic's first customer), where she was Director of Customer Operations and Experience.

“Essential services are one of the most critical yet most overlooked segments of the economy,” said Asheem Chandna, Partner at Greylock. “Melisa spotted the blind spot in the AI boom and moved fast to fill it. With autonomous AI delivering both higher revenue and unusually deep customer loyalty in a sector this complex, Netic will define the category.”

KEYWORDS: artificial intelligence (AI) HVAC plumbing plumbing apps technology

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