“Don’t call the average Joe, call NixCo.”
That’s the slogan for Mason, Ohio-based NixCo Plumbing, who differentiates itself in a crowded, competitive market through its work, service and experience.
NixCo Plumbing was founded in 1978 by the late Jim Heger, who at 34 years old, was looking to start a business. He was tired of coworkers getting promoted ahead of him because he did not have a college degree. Today, the company is owned and operated by his son, Jeff Heger. Jeff Heger began working for his father in the family business at a young age and eventually purchased the company in 2001.
NixCo serves the greater Cincinnati, southern Dayton and Northern Kentucky regions in both residential and commercial new construction and service work. Jeff Heger’s wife, Sherry, and daughter, Samantha Heger, also work in the family business, along with 35 full time employees. NixCo has eight office staff and 27 field-based employees.
“We practice what we call the SERVE (Set, Evaluate, Recap, Verify, Engage) principal when serving all of our customers,” Samantha Heger says. “We’re a second generation business — we guarantee old-fashioned customer service and personal attention a great value.”
The company currently has 20 fleet vehicles, the majority of which are Ford 350 and 450 models. Three of the company’s fleet are 2019 Chevrolet Express 3500 with a Reading body.
“We really enjoy the Chevy Express 3500 because of its spacious storage and high durability,” Samantha Heger says. “Our technicians enjoy how it drives and the wraps always turn out really well on the body type.”
All but one of the NixCo fleet feature the company’s blue brand color with graphics representing a wave on each side. However, the Hegers decided to go a different route on the final Chevrolet Express 3500, which is dual wrapped for two important causes near and dear to their hearts: breast cancer and pediatric cancer. As such, one side of the truck is pink to support breast cancer, while the other is yellow for pediatric cancer.
“We wanted to give our customers insight into what else we do for the community besides plumbing,” Samantha Heger says. “And when someone within the Heger family was diagnosed with breast cancer, NixCo wanted to start raising awareness and money for breast cancer. We originally had just a pink truck with Pink Ribbon Girls, but over time, really had the urge to do more. CancerFree Kids is a large organization in our Cincinnati area, and we wanted to be able to connect to the community, but also continue to give back. So we chose to raise money and awareness for pediatric cancer as well.”
NixCo added the newly wrapped truck to its fleet in March. Since then, a positive response from the surrounding community has been pouring in.
“People really appreciate the truck and our customers love knowing that a portion of the proceeds from the truck are going to two very important causes and that they are helping make a difference in other’s lives,” Samantha Heger says. “All of the employees have been very excited and our service technician was super excited and motivated to get the truck on the road.”