PM Profile: Lochinvar executives

Lochinvar Director of Marketing Michael Troka at Lochinvar headquarters in Lebanon, Tennessee. Photo credit: Mike Miazga/Supply House Times.

PM traveled to Lebanon, Tennessee, to chat with Lochinvar executives, including Director of Marketing Michael Troka, Program Manager-Product Development Robert Wiseman, Product Program Manager Mike Juhnke and Product Coordinator Jonathan Baggett. During the interview, subjects such as remote connectivity, the company’s development in the pool-heating space, and its focus now and in the future were discussed.

PM: What is Lochinvar focused on right now?

MT: The biggest area is we always want to set ourselves apart from the competition. There are 26 competitors out there and in a lot of the markets we deal in we have 30 to 40-some-percent market share. In North America, there is not a lot of room to grow and steal share from. So what do you need to do? We need to bring innovation into the products and categories we currently are in and look for other ways to provide solutions for our customers that nobody else is doing. Investment in research and development is No. 1 for us. I don’t know if there is a close No. 2. We have roughly 70-75 engineers on staff and that number continues to grow year in and year out. There is a race in many other areas to high-efficiency products. A lot of that area is getting figured out. The future will be how do we start to create solutions for customers that add value in different ways that they don’t know about today?

PM: How has the pool-heating side of things helped move the company forward?

JB: A big deal right now is our Aquas system. It’s the birth child from our packaged system concept. You can take any of our products and put them together with any other products, such as external heat exchangers, valves and motors, and put it on one skid so it’s easy to slide into one mechanical room and you go and hook it up. Out of that came our pool packaged systems where you separate pool water from our external heat exchanger. It’s an easy way to get that harsh pool water out of our direct-fire equipment because longevity always has been an industry issue. Anytime you run pool water through one of those units you can’t expect it to last 30 years. Aquas was born out of that job-shop concept. We’re proud of the offering we have. We now can go anywhere from 280,000 Btu/h up to 6 million Btu/h.

PM: What else is new on the commercial products front?

RW: Our Crest flagship boiler is doing very well. We have new sizes and have increased the controls package. We constantly are updating technology, so we have our foot in the door there. The next step is utilizing this technology and the data we have from it to the best of our ability. We have the connectivity to do anything you want. As a result we have more data on usage than we’ve ever had before. Learning how to digest it is the next step. All this information is out there in the cloud, it’s now a matter of how do we use all this information?

PM: How critical are the company’s training facilities, including Lochinvar University, here in Lebanon?

MJ: Capital investment in this building is very important. Our training capabilities have all the latest tooling. We invest in and we train people. It’s the gold standard in the industry. We use it as a tool to teach from and learn from. It’s like having your own focus groups. We are teaching and we are gaining great feedback and insight. That’s how you innovate and always make yourself better. You have to be good problem-solvers.

PM: What’s up next for Lochinvar?

MT: Short-term it’s solving the day-to-day issues. Long-term it’s innovation and where we are going in the future. A lot of things in our laboratory we aren’t looking at in terms of the next six months to two years. We are looking at 10 years out. Our product planning is very dynamic and there is a lot of behind-the-green-curtain activity going on. You will see us moving in different directions. Working with parent company A. O. Smith, they are a global company that will present a lot of opportunity for us outside North America that will allow us to grow in many different ways.

Mike Miazga (former group editorial director for BNP Media’s Plumbing Group) is now the vice president of sales/membership at the American Supply Association (ASA). Supply House Times is proud to be the official publication and brand of the ASA — a relationship that spans more than a decade.

Mike’s relationship with BNP Media and the Plumbing Group continues today. He now writes a monthly ASA-focused column for Supply House Times and acts as an editorial consultant to BNP Media’s Plumbing Group.

In his 10-plus years at BNP Media, Miazga was senior editor of Plumbing & Mechanical and PM Engineer before taking over chief editor duties at Supply House Times in 2011. In addition to his role as editorial director, Miazga continued as Supply House Times chief editor and the editor of the American Supply Association’s PVF Outlook eNewsletter. He also enjoyed three stints as PM Engineer’s chief editor, holding dual roles as Supply House Times and PM Engineer chief editor on two occasions.

Miazga started his career in newspapers at the age of 19 and has more than 25 years of newsroom, management, editorial and public/media relations experience, and is a former high-school baseball and golf head varsity coach. Mike and his family are still based out of the Chicago area (with ASA Headquarters in Itasca, Illinois). You can reach Mike at PlumbingGroup89@gmail.com.