• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • EBOOKS
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing NewsPM Profile

PM Profile: A. O. Smith's David Chisolm and Matt Schulz

David Chisolm and Matt Schulz share how smart tech is changing the market.

By Mike Miazga
David Chisolm

A. O. Smith Vice President of Marketing David Chisolm says the water-heater manufacturer's relationship with distributors is as strong as it has ever been. "We're focused on generating demand and sending business to our channel partners," he says. Photo credit: A. O. Smith

Matt Schulz

A. O. Smith Senior Manager, Commercial New Product Development Matt Schulz says connectivity will continue to be a major point of emphasis. "Connectivity is the obvious path," he says. "We have a lot more products we can put that technology on." Photo credit: A. O. Smith

David Chisolm
Matt Schulz
December 5, 2018

Earlier this year, PM headed down to Ashland City, Tennessee, for a visit to A. O. Smith’s residential water-heater facility where we chatted with Vice President of Marketing David Chisolm and Senior Manager of Commercial New Product Development Matt Schulz. Chisolm and Schulz talked about A. O. Smith’s push into smart technology, its emphasis on training, and what it’s planning next.

 

PM:What’s new on the residential water-heater front?

DC: One of our interests is centered on heat-pump water-heating technologies. This continues to gain momentum to the point we are seeing rebates upward of $750 for installation of a heat-pump water heater from utilities to end users. Our efforts have been about educating our channel partners to the existence of these rebate programs so they can utilize that information in their selling efforts. We’re training contractors on what that sales message looks like. If you walk into a home and see an electric water heater in a garage or basement, that’s a perfect application for a heat-pump water heater. You are saving the end user on energy costs by putting in a more energyefficient water heater and the contractor also can make more margin — so it’s a win-win. It’s just a matter of getting broader adoption and broader awareness for these alternate technologies.

 

PM: What is one key trend A. O. Smith is seeing on the commercial side?

MS: All products in our Cyclone line leave the factory with onboard Wi-Fi and connectivity capability. Now the end user can get data on how the unit is performing, how it is applied and if there is troubleshooting needed. There is much more visibility into the historical performance, as well as very clear alerts into what is going on with the product today.

DC: Connectivity also is helping us with product-design elements. We can take that intelligence on how products are performing in the field and use that in our product-development cycle. It allows us to be much more intelligent in the way we design products because we are getting much better visibility into end-use applications.

 

PM: What are your customers asking for?

MS: They are looking to us for direction and help in choosing the right technology and the right product. With more options out there, we’re getting more questions asking which water heater is right for a particular application.

DC: The game is getting more complex with condensing technologies, tankless, heat pump, solar and the list goes on. A consumer walks into a situation where they took a cold shower and now they have to make a selection quickly under duress. We are the experts. We are the technology innovation leaders in the space. We know all the complex attributes, and we are able to take all that knowledge and simplify it for our customers who are in the market maybe a day every decade.

 

PM: A. O. Smith has an impressive training studio here in Ashland City. How much of a game-changer has it been?

DC: The more training we can offer as a service to the channel, the more effective we are at doing our jobs and the better our products are applied. Everybody wins in this scenario. We’ve put a lot of money and effort into the training studio. It is near and dear to our heart. Now we can generate content in our training studio where we can record it, stream it and conduct Q&As at the end. We have the ability to push a lot of content to our channel, and as a result we have seen exponential growth in the number of people we can effectively reach in a given year.

 

PM: What’s next for A. O. Smith?

MS: Connectivity is the obvious path. We have a lot more products that we can put that technology on. We are unique and ahead of others in that our iCOMM technology is standard on our premium Cyclone product.

DC: Connectivity gives us a lot of future options with product design and establishing those tighter connections to our customers. We’re on a journey to get closer to our end-user customers based on very intelligent data.

KEYWORDS: personnel news water heaters

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Mike miazga 2015

Mike Miazga (former group editorial director for BNP Media’s Plumbing Group) is now the vice president of sales/membership at the American Supply Association (ASA). Supply House Times is proud to be the official publication and brand of the ASA — a relationship that spans more than a decade.

Mike’s relationship with BNP Media and the Plumbing Group continues today. He now writes a monthly ASA-focused column for Supply House Times and acts as an editorial consultant to BNP Media’s Plumbing Group.

In his 10-plus years at BNP Media, Miazga was senior editor of Plumbing & Mechanical and PM Engineer before taking over chief editor duties at Supply House Times in 2011. In addition to his role as editorial director, Miazga continued as Supply House Times chief editor and the editor of the American Supply Association’s PVF Outlook eNewsletter. He also enjoyed three stints as PM Engineer’s chief editor, holding dual roles as Supply House Times and PM Engineer chief editor on two occasions.

Miazga started his career in newspapers at the age of 19 and has more than 25 years of newsroom, management, editorial and public/media relations experience, and is a former high-school baseball and golf head varsity coach. Mike and his family are still based out of the Chicago area (with ASA Headquarters in Itasca, Illinois). You can reach Mike at PlumbingGroup89@gmail.com.

 

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Plumbing News
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

NIBCO Press Solutions

NIBCO Press Solutions

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

The interior of a government building.

President Trump signs executive order promoting skilled trades and apprenticeships

Underfloor heating installation with drain sewer hole in bathroom close up on water floor heating.

Using hydronics to leverage time-of-use electrical rates

Figure 1 is a sketch of the flow problems of the current plumbing system.

Hydronic heating glitch solved: Why adding a circulator won't fix primary loop flow issue

PMCE Home-X April 29 Free Webinar: From Legacy to Leadership: Preparing Your Home Services Business for the Next Generation

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE Water Conservation, Quality & Safety eBook: Plumbing Trends Increasing Safe Water Availability

Related Articles

  • Lochinvar continues to evolve

    PM Profile: Lochinvar executives

    See More
  • PM Profile: NIBCO's Steve Malm and Ashley Martin

    PM Profile: NIBCO's Steve Malm and Ashley Martin

    See More
  • RIDGID’s John Ruese (left) and Viega’s Christian Geisthoff at the AHR Expo in Chicago

    PM Profile: RIDGID’s John Ruese and Viega’s Christian Geisthoff

    See More

Related Products

See More Products
  • what hydronics taught holohan.jpg

    What Hydronics Taught Holohan: A Memoir of Life in the Heating Industry

  • 51CHeeKvw4L._SX322_BO1,204,203,200_.jpg

    Hydronic Radiant Heating: A Practical Guide for the Nonengineer Installer

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Plumbing\new sites\classic_hydronics.gif

    Classic Hydronics - How To Get The Most From Those Older Hot-Water Heating Systems

See More Products
×
A. O. Smith Vice President of Marketing David Chisolm says the water-heater manufacturer's relationship with distributors is as strong as it has ever been. "We're focused on generating demand and sending business to our channel partners," he says. Photo credit: A. O. Smith
A. O. Smith Senior Manager, Commercial New Product Development Matt Schulz says connectivity will continue to be a major point of emphasis. "Connectivity is the obvious path," he says. "We have a lot more products we can put that technology on." Photo credit: A. O. Smith

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!