The home services industry is rapidly adopting artificial intelligence (AI), as showcased at the Nexstar Network Super Meeting. Experts like Rocky Ozacki stress the urgency of AI integration, while companies like SafeAire and Avoca AI demonstrate how these technologies enhance operations and customer interactions.

Reverse mentoring is transforming the plumbing contracting industry by pairing seasoned professionals with younger employees. This innovative approach fosters cross-generational learning, enhances adaptability, and drives growth for the business's future.

Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.

With this strategic collaboration, Ferguson’s contractor network can leverage ServiceTitan’s powerful residential, commercial, HVAC, and construction platform, enabling them to win more business, increase profitability, and maximize the lifetime value of their downstream customers.

Last month, I introduced the core elements of our training: organizational charts, scorecards, and processes. These form the foundation of your business, providing clarity and accountability. This month, we'll focus on scorecards and how they contribute to team success.

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.

I have a question for all my fellow leaders in the trades: How well do you remember the days when you were solely in the field?

There is a growing trend in the skilled trades, with more people turning away from the traditional four-year college path.

US faces a shortage of 500k skilled plumbers, costing $33bn annually. Plumbing requires rigorous training, creative problem-solving, and meticulous execution. Valuing the critical role plumbers play can address the shortage and pave the way for a thriving water infrastructure.