Theresa Choh-Lee currently sits as a brand leader at GROHE. She is responsible for the brand strategy and marketing of GROHE’s bath and kitchen products. She has over 20 years of brand management experience and is passionate about building strong brand connections with consumers and professionals.
The consumer mindset around bathing is evolving to view showering as far more than a simple rinse to get clean, but rather as a time to relax, unwind and wash away the day-to-day stresses of life. In fact, consumers are making purchases to support this shift. According to a recent survey commissioned by GROHE, more than 65% of respondents are enhancing their time in the shower with various add-ons, such as soothing aromas, music and gentle rain shower products to elevate their “me time.”
