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Home » Authors » Matt Michel

Articles by Matt Michel

Matt Michel

Matt Michel: Don’t become a target

8 steps to protect yourself.
Matt Michel
Matt Michel
January 28, 2021

Large plumbing companies with strong brands make more money than small companies. 


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Matt Michel

Matt Michel: 29 things to post on social media

Social media ideas to help your plumbing business.
Matt Michel
Matt Michel
December 29, 2020

Sometimes plumbing contractors struggle with social media. What do you post? 


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Matt Michel

Matt Michel: Your marketing sucks; here’s what do to about it

9 ways to improve your small business marketing.
Matt Michel
Matt Michel
December 2, 2020

Most plumbing company marketing sucks. But then, most small business marketing sucks.


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Matt Michel

Matt Michel: 6 service vehicle mistakes

The most common mistakes made by plumbing contractors.
Matt Michel
Matt Michel
October 27, 2020

The biggest capital expense for most plumbing companies is the fleet of service vehicles. 


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Matt Michel

Matt Michel: Why you? 9 steps to creating a winning USP

Differentiate yourself with a unique selling proposition.
Matt Michel
Matt Michel
September 29, 2020

One of the most challenging marketing tasks for a plumbing company owner is identifying a point of uniqueness. 


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Matt Michel

Matt Michel: Stop plumbing now

Get out of the truck and build a business.
Matt Michel
Matt Michel
August 28, 2020

Plumbing is what you do. It’s what you are good at. You are proud of that LMP designation, and should be. Now, it’s time to stop plumbing. 


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Matt Michel

Matt Michel: 7 simple steps to improve your plumbing business

The importance of basic blocking and tackling.
Matt Michel
Matt Michel
July 27, 2020

The coronavirus has captured most of the discussion in the trade press since the lockdowns began. It should have — it’s been the overriding event. 


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Matt Michel

Matt Michel: 7 reasons for optimism in 2020

Don’t be a pessimist; look for the silver lining.
Matt Michel
Matt Michel
June 29, 2020

There are a lot of reasons for pessimism in 2020. The country is divided. 


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Matt Michel

Matt Michel: 14 rules of etiquette for video calls

Simple and obvious steps for successful video calls.
Matt Michel
Matt Michel
May 19, 2020

Video calls are not new. The Service Nation Alliance has been conducting weekly contractor Advisory Board meetings this way for a decade. 


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Matt Michel

Matt Michel: 8 simple ways to fight the fear

We cannot and must not give in to fear.
Matt Michel
Matt Michel
May 11, 2020

The greatest challenge of the coronavirus is not the virus itself. 


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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
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