Articles by Matt Michel

Large plumbing companies with strong brands make more money than small companies. 

Sometimes plumbing contractors struggle with social media. What do you post? 

Most plumbing company marketing sucks. But then, most small business marketing sucks.

The biggest capital expense for most plumbing companies is the fleet of service vehicles. 

One of the most challenging marketing tasks for a plumbing company owner is identifying a point of uniqueness. 

Plumbing is what you do. It’s what you are good at. You are proud of that LMP designation, and should be. Now, it’s time to stop plumbing. 

The coronavirus has captured most of the discussion in the trade press since the lockdowns began. It should have — it’s been the overriding event. 

There are a lot of reasons for pessimism in 2020. The country is divided. 

Video calls are not new. The Service Nation Alliance has been conducting weekly contractor Advisory Board meetings this way for a decade. 

The greatest challenge of the coronavirus is not the virus itself.