Articles by Matt Michel

Too many plumbers overlook the opportunities presented by home and garden shows. Attendance at shows has been increasing every year since the pandemic. Up to 90% of attendees are homeowners. Attendees are typically 35-64 years old and affluent. They attend the show because they want to make improvements in their homes and yards.

Are you easy to do business with? You might think so, but there's always room for improvement. Here are twelve ways to make it easier for others to work with you. How many do you practice?

Are you easy to do business with? You probably think that. Everyone thinks that. Chances are you can become easier to do business with. Everyone can. Here part one of 24 ways you can be easy to do business with.

Jane Withers' character, “Josephine the Plumber,” in Comet commercials was popular in the 1960s and 1970s. However, women remain underrepresented in plumbing, which faces a shortage of service plumbers. Recruiting more women could help address this shortage.

No one claims that running a small business is simple. However, there are ways to make it easier, starting with how you begin each day.

Most plumbing companies tend to look alike, making it difficult for them to stand out. The challenge for owners is to identify a unique difference from competitors and promote it effectively.

Consumers choose plumbing companies based on a hierarchy of relationships, from unfamiliarity to direct personal experience, with community involvement and networking enhancing credibility and visibility at higher levels.

Your vehicles are a projection of your brand into the market.

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.