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Home » Authors » Katie Rotella

Articles by Katie Rotella

Breaking Into the 'How-To' Market

Katie Rotella
January 1, 2009

Cal's Plumbing produces online videos for homeowners in a bind.


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Do-It-Yourself Hydronic Radiant?!

Katie Rotella
December 18, 2008
Is the New York Times actually advocating homeowners install their own radiant PEX tubing "
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Customers Still In The Driver's Seat

Katie Rotella
December 15, 2008
66% of surveyed architects cite "client demand" as the primary influence on their practice of green building.
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Seasonal Secret Weapon

Katie Rotella
December 15, 2008
 Put your expertise out there for thousands (maybe millions) of potential customers to see.
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PM Truck Of The Month ― Mike Douglass Plumbing, Englewood, FL

Katie Rotella
December 1, 2008
Mike Douglass wanted to 'step up his game,' so he completely redesigned his full-service plumbing company's trucks with an inspiring and patriotic theme.
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Selling Hydronics

Katie Rotella
November 10, 2008
Find your "innovation fulcrum."
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Trucks & Inventory: Fuel For Thought

Katie Rotella
November 1, 2008
Monitoring your trucks’ load plans can help minimize fuel costs and maximize job tickets.
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Congress Extends Energy Tax Incentives, Creates New Credits

Katie Rotella
November 1, 2008
Economic recovery package extends existing renewable energy tax credits for eight years, and Includes new credits for geothermal heat pumps, and combined heat and power systems.
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Industry Responds To Solar ITC Extension

Katie Rotella
October 23, 2008
Congress extends energy tax incentives, creates new credits through economic recovery package.
Read More

Social Connections

Katie Rotella
October 13, 2008
Be a connector and watch your business grow.
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