Do’s and don’ts of social media Why your social media marketing is suffering. Adams Hudson May 21, 2014 Follow these rules to make sure you don’t fall into a social media trap.Read More
Close more sales An Option Sheet is exactly what the title implies. Kenny Chapman May 21, 2014 Option Sheets are a communication tool between technician and customer.Read More
Brand-Building 101 How your not-so-small business can leverage your best asset. May 21, 2014 When it comes to marketing, your greatest asset is one that’s oftentimes underutilized.Read More
Adopting professional dress standards can increase sales Dressing for dollars. Al Levi May 21, 2014 The net effect is when you don’t dress like a professional, you don’t get paid like a professional.Read More
Best practices for great companies Independence has its advantages, but sometimes you just need some help. Kelly Faloon May 21, 2014 Take advantage of what these groups offer to make your company top-of-mind with customers.Read More
Selling at the right price Are you or your technicians taking home the biggest paycheck? Jim Hamilton April 22, 2014 When you look at the profit-and-loss statement, ask yourself what stands out to you. Read More
Profitable customer retention tool You need a strong customer retention newsletter program. Adams Hudson April 22, 2014 Stand out from the competition with an effective newsletter.Read More
Should you promote or hire? Strategic planning and clarity will help in staffing decisions. Kenny Chapman April 22, 2014 We tend to think because someone is exceptional at sales, he will automatically be an effective manager. Read More
Are you running a business or a hobby? As you can imagine, this question can ruffle some feathers. Al Levi April 22, 2014 It’s only a business when you make money at it.Read More
Create effective customer newsletters A syndicated newsletter with some customization will save you time. Adams Hudson March 17, 2014 Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.Read More