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Home » Topics » Columns » Natalie Forster: Editorial Opinion

Natalie Forster: Editorial Opinion
Natalie Forster: Editorial Opinion RSS Feed RSS

Hilti Nuron reveal demo
Editor's Note

Nicole Krawcke: The age of innovation

These aren’t your father’s cordless tools.
Nicole Krawcke head shot 2024
Nicole Krawcke
February 10, 2022

Last October, I was one of about 30 media professionals and social media influencers who got to take a top secret trip to Switzerland and Liechtenstein. No joke – I had to sign a nondisclosure agreement ensuring I wouldn’t say, write or post any content until after the embargo lifted last month.


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Bullish MrRooter

Nicole Krawcke: Diversifying the trades

Broadening your recruiting efforts to minority groups can help alleviate labor shortage pains.
Nicole Krawcke head shot 2024
Nicole Krawcke
January 10, 2022

When I first began covering the HVAC industry almost eight years ago now, I was one of few women — if there were any others — in the room. Since that time, I have started seeing more and more women at the various industry events I attend, and I am overjoyed. 


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Supply chain issues

Nicole Krawcke: Cheers to a new year!

Challenges lie ahead in 2022, but so do opportunities.
Nicole Krawcke head shot 2024
Nicole Krawcke
December 10, 2021

December has always been my favorite month of the year. And it’s not just because it’s my birthday month! It’s also not because of the holidays — though I do enjoy spending time celebrating with family and friends. 


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The art of the upsell

Nicole Krawcke: The art of the upsell

It’s all in the language and presentation.
Nicole Krawcke head shot 2024
Nicole Krawcke
November 10, 2021

It’s hard to believe November is just around the corner. Not because the year has seemingly flown by or anything, but because Southeastern Michigan was still experiencing 80° F muggy days in mid-October. It’s been crazy!


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Latest technology

Nicole Krawcke: Don't fall behind

Ensure you and your employees stay up-to-date on the latest technologies.
Nicole Krawcke head shot 2024
Nicole Krawcke
October 11, 2021

Technology never ceases to amaze me. I still marvel how I can voice control all the lights in my home through my nifty Google Home devices, change the thermostat temperature with a tap of a button on my phone — and the latest, shut off my water at the main (also from my phone) thanks to my FloLogic leak detection system.


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Nicole Krawcke

Nicole Krawcke: Home service industry rebounds after the pandemic

New report from Jobber shows consumer spending on home services — including plumbing and HVAC — has exceeded pre-pandemic levels
Nicole Krawcke head shot 2024
Nicole Krawcke
September 10, 2021
There’s no doubt the COVID-19 pandemic affected businesses of all types and sizes. However, as the economy continues to recover in 2021, different categories are rebounding at different rates.
Read More
docuseries promoting the plumbing industry

Nicole Krawcke: Overcoming the negative stereotype

Plumbing manufacturer launches new docuseries promoting the plumbing industry as a financially rewarding career.
Nicole Krawcke head shot 2024
Nicole Krawcke
August 9, 2021
The skilled trades are certainly no stranger to the difficulties amidst a labor shortage. The most experienced trade pros are nearing retirement, and when you combine that with the lack of high school graduates entering the trades, the skills gap continues to grow.
Read More
Nicole Krawcke

Nicole Krawcke: Maintaining a healthy work-life balance

Writing down processes helps business owners with time management.
Nicole Krawcke head shot 2024
Nicole Krawcke
July 9, 2021

This month marks my seven-year anniversary with BNP Media, and seven years writing about the trades. When I first started, I knew next to nothing about HVAC and plumbing, not to mention I didn’t have any contacts or friends within the industry. 


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Nicole Krawcke

Nicole Krawcke: PHCC contractor survey reports positive signs one year after COVID-19

PHVAC contractors identify increased business costs as their top concern over the next six months.
Nicole Krawcke head shot 2024
Nicole Krawcke
June 4, 2021

Summer is just around the corner, and things are beginning to look up in the U.S. More than 45% of American adults are now fully vaccinated against COVID-19, according to the Centers for Disease Control and Prevention. 


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Nicole Krawcke

Nicole Krawcke: Reviews make or break contracting businesses

Once considered nice to have, online reviews are now essential for small businesses.
Nicole Krawcke head shot 2024
Nicole Krawcke
April 8, 2021

In today’s world, online reviews matter. I recently decided to switch dentists and find one closer to our new home. 


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      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
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