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Home » Topics » Columns

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SEO strategy

Hernan Charry: 4 overlooked mistakes plumbers make in their SEO strategy

Improve your company’s Google ranking.
Hernan Charry
May 6, 2022

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find. 


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Build brand recall

Matt Michel: 17 great leave behinds

Build brand recall with customers.
Matt Michel
Matt Michel
May 5, 2022

Leave behinds are low-cost items that you give to customers to promote your brand following service calls or that you give away during home shows and other events. Oftentimes, plumbers stumble with leave behinds because they select things they might like instead of what the customer values. Here are 17 great leave behinds that will build brand recall with consumers.


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Cash is King

Dave Yates: Tips for recession-proofing your business

Cash is king
Dave Yates
Dave Yates
May 4, 2022

How much money do you have in the bank? I’m talking about your business primarily, but your personal cash reserves can become an important tool to temporarily support your business.


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Human nature is to fit in

Kenny Chapman: The dangerous crab bucket culture

Human nature is to fit in; ensure you’re supporting both team and individual growth.
Kenny Chapman headshot with a white round border frame, 200x200
Kenny Chapman
May 4, 2022

The Lovely Christy and I have had the great fortune of walking many piers in our time together. One of our favorites is in Huntington Beach, California. The energy of a pier is great, with many different types of people, all doing what they came for.


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Levi Torres, president, High 5 Plumbing

Nicole Krawcke: The video call revolution

Plumbing contractor finds success during coronavirus pandemic by offering video service.
Nicole Krawcke head shot 2024
Nicole Krawcke
April 12, 2022

When the COVID-19 pandemic struck, the world drastically changed as businesses shut down and employees moved to work-from-home settings. Once used mostly by the tech industry, video chat software companies such as Zoom, Go To Meeting and Microsoft Teams saw huge increases in demand as people began using these services for work, school and even to stay in touch with family members. Even doctor’s visits became virtual.


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Remote work in the skilled trades

Danielle Putnam: Remote work in the skilled trades

Flexible schedules could be a huge asset in attracting and retaining workers, but only if you figure out how to make it work for your company.
Danielle Putnam
Danielle Putnam
April 11, 2022

Let’s be honest. The trades are the inventors of 'remote work.' For decades, we’ve been dispatching remotely while technicians are awarded company vehicles to drive home each evening. They begin their mornings from the comfort of their own homes by receiving their work log for the day through walkie-talkie, text, email, slack, pager… remember those? Shoot, we’re awesome — others should take note!


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efficient fleet vehicles

Ray Kosick: Navigating the 3G sunset

Out with the old, in with the new
Ray Kosick
Ray Kosick
April 8, 2022

It’s no secret that efficient fleet vehicles are a vital component of any successful plumbing or mechanical business. Field service vehicles not only increase new business through brand exposure while on the road; they serve the primary purpose of getting technicians and their equipment to and from job locations. 


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estate tax changes

Brad Williams: Recommended estate tax changes to make before 2022 ends

Five tips to be proactive with your estate tax.
Brad Williams
Brad Williams
April 7, 2022

The federal gift and estate tax exemption is currently the highest it has been since the tax was enacted over 100 years ago.


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Take care of the simple things

Matt Michel: 16 simple steps to superior service

Take care of the simple things and the rest will follow.
Matt Michel
Matt Michel
April 6, 2022

Legendary football coach Vince Lombardi used to start off his training camps by holding up a football and stating, “Gentlemen, this is a football.” 


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Don’t over-tighten your flare joints

Dave Yates: ID vs. OD and flare joints

Don’t over-tighten your flare joints.
Dave Yates
Dave Yates
April 5, 2022

The fun of being an apprentice starts with a steep learning curve. 


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