In 2025, Reins shared more than $25 million in alternative equity with employees and supported clients in selling their businesses.
December 17, 2025
The platform offers privately owned businesses a structured way to provide employee equity while maintaining control and planning for future growth or succession.
There has been a lot of private equity activity in the service trades since the COVID-19 lockdowns. Suddenly, boring old businesses gained monetary sex appeal when they were declared essential and could continue making money while many other local businesses were effectively shuttered. This has led to a land rush for good service contracting businesses and many plumbers have grabbed the brass ring while the grabbing was seen as good.
After my first year as a consultant to the various trades I had worked in (and some I never worked in), my brothers asked me what had I learned and what I felt made the difference between the winners and the losers in the contracting business.