Reins marks milestones in employee equity and business sales
In 2025, Reins shared more than $25 million in alternative equity with employees and supported clients in selling their businesses.
Reins announced a year of growth and highlighted more than $25 million in alt equity shared with employees across its client base.
“Our aim has always been to give privately owned businesses a practical way to share upside with their employees, without diluting control of the company,” said Chris Buttenham, co-founder of Reins. “Crossing $25 million shared with employees proves that our alternative equity system is easy-to-use and adds real value to our clients.”
Reins also marked another key validation point in 2025: three Reins clients successfully negotiated sales of their businesses, demonstrating\
“Smart incentive design can accomplish multiple goals, energizing teams today while positioning the business for tomorrow,” Buttenham said. “Whether an owner is focused on growth or on succession planning, we’re building tools that help them make progress quickly and confidently.”
For more information about Reins, visit https://www.myreins.com.
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