In a new episode of And So It Flows, Chris Buttenham discusses how retention planning can help plumbing contractors protect company value before a future sale.
Buttenham says plumbing business owners should start thinking about retention years before a sale, especially if they want the company to thrive after they step away.
The partnership combines Reins’ alternative equity platform with ProfitWorks’ expertise in incentive plan design, profit education and business coaching
The partnership reflects a joint commitment to helping privately owned businesses compete for talent, improve employee engagement and increase enterprise value.
In 2025, Reins shared more than $25 million in alternative equity with employees and supported clients in selling their businesses.
December 17, 2025
The platform offers privately owned businesses a structured way to provide employee equity while maintaining control and planning for future growth or succession.
There has been a lot of private equity activity in the service trades since the COVID-19 lockdowns. Suddenly, boring old businesses gained monetary sex appeal when they were declared essential and could continue making money while many other local businesses were effectively shuttered. This has led to a land rush for good service contracting businesses and many plumbers have grabbed the brass ring while the grabbing was seen as good.